June 15, 2014
June 15, 2014
June 18, 2014
Entrepreneurship & Engineering Innovation
24.912.1 - 24.912.16
Modern Engineering Sandwich: Management, Globalization andEntrepreneurship on Top of Product DevelopmentThis paper describes the contents, organization and logistics of an undergraduate-level engineering classwhich aims to introduce students to the “big picture” of engineering activities revolving around theprocess of ideation and new product development.While primarily focusing on principles of modern manufacturing, connects them with product designand business process issues, and places them in the context of two important trends: globalization andentrepreneurship. The course aims to analyze the technical and business dimensions of variousmanufacturing paradigms, and identify concepts relevant to globalization and fragmented markets. Italso emphasizes creativity in designing global products and introduces 2nd year engineering students tobasic concepts of entrepreneurship by using Lean Startup approach for starting new companies.The main feature of the course is a semester-long project in which students work in teams. Every teamconsists of up to 5 students, and it is preferred when each student brings to the team a differentbackground and experience. The team assignment is to create a start-up company offering a newproduct type that potentially fits mass-customization markets on a global scale (e.g., has potential to beoffered on multiple national markets). The team has to (1) develop product idea and its design, includingpossible product variations, (2) develop (outline) the manufacturing processes and system necessary tomake the product, and (3) prepare a business plan that covers delivery, organization and cost issues.While the class has been offered since 2009, in its subsequent edition its contents go over multiplerevisions and updates. The most recent modification consisted of merging the class (which usually hasover 200 students enrolled) for part of the term with a class on entrepreneurship offered by a businessschool. As a result, each engineering team was enhanced by addition of an undergraduate student frombusiness. Also, considering that class size has grown considerably, thanks to a ministry grant it was alsopossible to hire 25 student advisors (either senior or graduate students) that were working directly with3-4 teams each.As a result of these changes, new patterns in student behavior started to emerge. Presence of businessstudents and senior advisors became a significant motivational factor. Interdisciplinarity of the teamsreceived natural boost, that eventually led to heightened creativity. Use of the Lean Startupmethodology, which requires the participants continuously verify their design and market hypotheses,has also raised awareness among engineering students that in their professional development they needto broaden their scope and add management, communication and entrepreneurial abilities to their skillset.
Pasek, Z. J., & Schlosser, F. K. (2014, June), Modern Engineering Sandwich: Management, Globalization and Entrepreneurship on Top of Product Development Paper presented at 2014 ASEE Annual Conference & Exposition, Indianapolis, Indiana. 10.18260/1-2--22845
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