Stine, D. D. (2016, June), New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs  Paper presented at 2016 ASEE Annual Conference & Exposition, New Orleans, Louisiana. 10.18260/p.25792

\bibitem{asee_peer_25792}
  Stine, D. D. (2016, June), \emph{New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs}
  Paper presented at 2016 ASEE Annual Conference \& Exposition, New Orleans, Louisiana.
  10.18260/p.25792

Deborah Diane Stine.  "New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs".  2016 ASEE Annual Conference & Exposition, New Orleans, Louisiana, 2016, June.  ASEE Conferences, 2016.  https://peer.asee.org/25792 Internet.  13 May, 2025

\bibitem{asee_peer_25792}
  Deborah Diane Stine.
  "New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs".
  \emph{2016 ASEE Annual Conference \& Exposition, New Orleans, Louisiana, 2016, June}.
  ASEE Conferences, 2016.
  https://peer.asee.org/25792 Internet.  13 May, 2025

@INPROCEEDINGS{asee_peer_25792
author = "Deborah Diane Stine"
title = "New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs"
booktitle = "2016 ASEE Annual Conference \& Exposition"
year = "2016"
month = "June"
address = "New Orleans, Louisiana"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/25792}
number = {10.18260/p.25792}
}

TY  - CPAPER
AB  - New Technology Commercialization: 
Non-Market Public Policy
Strategies for Innovators and Entrepreneurs

In a project-based class at Institution X, undergraduate, master’s and PhD engineering students develop non-market public policy strategies at the intersection of new technologies, public policies, and business for real-world clients. The learning objectives of this course are for students to be able to:

•	Discuss the difference between a market and non-market analysis.
•	Explain why non-market analysis and strategy development is important to innovation and entrepreneurship for new technology commercialization, and how they influence financial opportunities and challenges. 
•	Identify the key elements of a non-market analysis: the “four I’s” of the nonmarket environment of business: Issues  • Interests  • Institutions  • Information 
•	Develop a non-market strategy for new technology commercialization.
•	Communicate that strategy orally and in writing to entrepreneurs, innovators, investors, and policymakers;
•	View new technologies from a variety of perspectives beyond engineering and business.

This paper illustrates how the topic of non-market analysis, typically taught in business schools, is taught in an engineering innovation focused class. 

Exemplar student projects in the first three years illustrate how students apply the principles of non-market analysis for real world clients in fields such as water and air drones, autonomous cars, hydropower, biodiesel trucks, smart traffic lights, bike sensors, wearable technologies, edible electronics, and environmental technologies. Feedback from clients and students illustrate the utility of the course.

Faculty in other universities can teach a similar class or incorporate the topic in single or multiple sessions as part of an innovation and entrepreneurship education program.  This will allow students to learn about a topic that they may not realize is critical until facing questions from potential investors.  




AU  - Deborah Diane Stine
CY  - New Orleans, Louisiana
DA  - 2016/06/26
PB  - ASEE Conferences
TI  - New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs
UR  - https://peer.asee.org/25792
DO  - 10.18260/p.25792
ER  -