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New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs

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2016 ASEE Annual Conference & Exposition


New Orleans, Louisiana

Publication Date

June 26, 2016

Start Date

June 26, 2016

End Date

June 29, 2016





Conference Session

Entrepreneurship & Engineering Innovation Division Technical Session 6

Tagged Division

Entrepreneurship & Engineering Innovation

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Paper Authors


Deborah Diane Stine Carnegie Mellon University Orcid 16x16

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Dr. Deborah Stine is Professor of the Practice for the Engineering and Public Policy Department and the Associate Director for Policy Outreach for the Scott Institute for Energy Innovation at Carnegie Mellon University (CMU). She was Executive Director of the President’s Council of Advisors on Science and Technology (PCAST) at the White House from 2009-2012. From 2007-2009, she was a science and technology policy specialist with the Congressional Research Service, where she wrote reports and advised members of Congress on science and technology policy issues.

From 1989-2007, she was at the National Academies – the National Academy of Sciences, National Academy of Engineering, Institute of Medicine – where she was associate director of the Committee on Science, Engineering, and Public Policy; director of the National Academies Christine Mirzayan Science and Technology Policy Fellowship Program; and director of the Office of Special Projects. While at the National Academies, she was study director of the landmark National Academies report entitled Rising Above the Gathering Storm: Energizing and Employing America for a Brighter Economic Future which proposed the creation of the now established Advanced Research Projects Agency – Energy (ARPA-E). For this work, she received the Presidents Award– the highest staff award offered at the National Academies.

Prior to coming to the Academies, she was a mathematician for the Air Force, an air-pollution engineer for the state of Texas, and an air-issues manager for the Chemical Manufacturers Association. She holds a BS in mechanical and environmental engineering from the University of California, Irvine, an MBA from what is now Texas A&M at Corpus Christi, and a PhD in public administration with a focus on science and technology policy analysis from American University.

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New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs

In a project-based class at Institution X, undergraduate, master’s and PhD engineering students develop non-market public policy strategies at the intersection of new technologies, public policies, and business for real-world clients. The learning objectives of this course are for students to be able to:

• Discuss the difference between a market and non-market analysis. • Explain why non-market analysis and strategy development is important to innovation and entrepreneurship for new technology commercialization, and how they influence financial opportunities and challenges. • Identify the key elements of a non-market analysis: the “four I’s” of the nonmarket environment of business: Issues • Interests • Institutions • Information • Develop a non-market strategy for new technology commercialization. • Communicate that strategy orally and in writing to entrepreneurs, innovators, investors, and policymakers; • View new technologies from a variety of perspectives beyond engineering and business.

This paper illustrates how the topic of non-market analysis, typically taught in business schools, is taught in an engineering innovation focused class.

Exemplar student projects in the first three years illustrate how students apply the principles of non-market analysis for real world clients in fields such as water and air drones, autonomous cars, hydropower, biodiesel trucks, smart traffic lights, bike sensors, wearable technologies, edible electronics, and environmental technologies. Feedback from clients and students illustrate the utility of the course.

Faculty in other universities can teach a similar class or incorporate the topic in single or multiple sessions as part of an innovation and entrepreneurship education program. This will allow students to learn about a topic that they may not realize is critical until facing questions from potential investors.

Stine, D. D. (2016, June), New Technology Commercialization: Non-Market Public Policy Strategies for Innovators and Entrepreneurs Paper presented at 2016 ASEE Annual Conference & Exposition, New Orleans, Louisiana. 10.18260/p.25792

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