Perez, J. O., & Saldivar, R. A. (2025, April), Online presence of colleges of engineering and the messages it sends  Paper presented at 2025 ASEE PSW Conference, California Polytechnic University, California. 10.18260/1-2--55185

\bibitem{asee_peer_55185}
  Perez, J. O., \& Saldivar, R. A. (2025, April), \emph{Online presence of colleges of engineering and the messages it sends}
  Paper presented at 2025 ASEE PSW Conference, California Polytechnic University, California.
  10.18260/1-2--55185

Jessica Ohanian Perez and Reuben A Saldivar.  "Online presence of colleges of engineering and the messages it sends".  2025 ASEE PSW Conference, California Polytechnic University, California, 2025, April.  ASEE Conferences, 2025.  https://peer.asee.org/55185 Internet.  11 Aug, 2025

\bibitem{asee_peer_55185}
  Jessica Ohanian Perez and Reuben A Saldivar.
  "Online presence of colleges of engineering and the messages it sends".
  \emph{2025 ASEE PSW Conference, California Polytechnic University, California, 2025, April}.
  ASEE Conferences, 2025.
  https://peer.asee.org/55185 Internet.  11 Aug, 2025

@INPROCEEDINGS{asee_peer_55185
author = "Jessica Ohanian Perez and Reuben A Saldivar"
title = "Online presence of colleges of engineering and the messages it sends"
booktitle = "2025 ASEE PSW Conference"
year = "2025"
month = "April"
address = "California Polytechnic University, California"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/55185}
number = {10.18260/1-2--55185}
}

TY  - CPAPER
AB  - This present-only study seeks to understand how colleges of engineering at public universities use social media and online messages. Amid declining enrollments and increasing student competition, many universities are turning to social media to engage potential applicants. Social media has proven to play a crucial role in shaping public perceptions, influencing attitudes, and enhancing the image of a university. This study focuses on the online presence of engineering programs at two public universities. It employs content and textual analysis, informed by occupational demography and feminist post-structuralism, to explore the messages these programs convey to prospective students and other stakeholders regarding the student experience and the learning outcomes the university prioritizes. The study analyzes social media posts on platforms like Instagram, LinkedIn, and Facebook, as well as content from the university websites, publicly available policies, and curriculum requirements. By examining these online communications, the research seeks to understand how the university presents the student experience and its commitment to serving and attracting students, particularly women. This analysis is then compared with enrollment and student success data to assess the effectiveness of the social media outreach and whether the university’s mission is being accurately communicated. The study focuses on two large, public universities (R2 and R3) that are teaching-focused, Hispanic-serving institutions with significant populations of first-generation college students and Pell Grant recipients.
AU  - Jessica Ohanian Perez
AU  - Reuben A Saldivar
CY  - California Polytechnic University, California
DA  - 2025/04/10
PB  - ASEE Conferences
TI  - Online presence of colleges of engineering and the messages it sends
UR  - https://peer.asee.org/55185
DO  - 10.18260/1-2--55185
ER  -