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Pictorial Metaphors in Typhoon Forecast Charts: An Analysis Based on the Theories of Conceptual Metaphor and Conceptual Blending

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2012 ASEE Annual Conference & Exposition


San Antonio, Texas

Publication Date

June 10, 2012

Start Date

June 10, 2012

End Date

June 13, 2012



Conference Session

Ocean and Marine Poster Session

Tagged Division

Ocean and Marine

Page Count


Page Numbers

25.1042.1 - 25.1042.8



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Paper Authors

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Chih-Hsiung Ku National Dong Hwa University

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Yao Chou Ho


Jin-Yuan Peng National Dong Hwa University

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Graduate Institute of Science Education, Hualien, Taiwan, R.O.C.

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Yi-Ji Tsai National Dong Hwa University

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Yi-Ji Tsai, Ph.D., student of the Graduate Institute of Science Education, Researcher Assistant of Science Education Center at National Dong Hwa University (NDHU), and also was the Preparatory Manager of the 26th (2010) Association of Science Education Annual Conference (at Hualien) by the National Association for Science Education (NASET) in Taiwan. Tsai’s major research interests include physics, science education, psychology of science learning, social cognition and science communication, scientific literacy, and general education. He enjoys new exploration and challenges, and also loves to work with people from all over the world.

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Pictorial Metaphors in Typhoon Forecast Charts: An AnalysisBased on the Theories of Conceptual Metaphor andConceptual BlendingAbstractThis paper studied the pictorial metaphors in typhoon forecast chartsannounced by the Central Weather Bureau. Our analysis was based on theConceptual Metaphor Theory (Lakoff & Johnson, 1980) and ConceptualBlending Theory (Fauconnier & Turner, 2002). The instruments included aself-development questionnaire “The Pictorical Metaphors Test of TyphoonForecast Charts” and semi-structured interviews. The questionnaires weredistributed to thirty 3rd pupils in Taiwan. Six of them for interviewed. Theconclusions show that metaphors can affect pupils’ comprehension of typhoonforecasts charts. We argued that typhoon forecast charts were meaningful,coherent, and helpful to scientific thinking. However, typhoon forecastcharts might also result in misconceptions and negative effects. Implicationsare provided for the instruction to promote pupils’ meteorological literacy andplaced importance on the critical role of metaphors in comprehension ofscience-related typhoon forecast charts.KEY WORDS: Conceptual Blending, Conceptual Metaphor, Metaphor,Pictorial Metaphor.

Ku, C., & Ho, Y. C., & Peng, J., & Tsai, Y. (2012, June), Pictorial Metaphors in Typhoon Forecast Charts: An Analysis Based on the Theories of Conceptual Metaphor and Conceptual Blending Paper presented at 2012 ASEE Annual Conference & Exposition, San Antonio, Texas. 10.18260/1-2--21799

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