Asee peer logo

Product and Service Design Bundle: A Curriculum for Teaching Manufacturing Competitiveness

Download Paper |

Conference

2011 ASEE Annual Conference & Exposition

Location

Vancouver, BC

Publication Date

June 26, 2011

Start Date

June 26, 2011

End Date

June 29, 2011

ISSN

2153-5965

Conference Session

Design Education I

Tagged Division

Manufacturing

Page Count

8

Page Numbers

22.1181.1 - 22.1181.8

Permanent URL

https://peer.asee.org/18821

Download Count

107

Request a correction

Paper Authors

biography

Priya Manohar Robert Morris University

visit author page

Dr. Priyadarshan Manohar is an Assistant Professor of Engineering at Robert Morris University, Pittsburgh, PA. He has a Ph.D. in Materials Engineering (1998) and Graduate Diploma in Computer Science (1999) from University of Wollongong, Australia and holds Bachelor of Engineering (Metallurgical Engineering) degree from Pune University, India (1985). He has worked as a post-doctoral fellow at Carnegie Mellon University, Pittsburgh (2001 - 2003) and BHP Institute for Steel Processing and Products, Australia (1998 - 2001). Dr. Manohar held the position of Chief Materials Scientist at Modern Industries, Pittsburgh (2003 - 2004) and Assistant Manager (Metallurgy Group), Engineering Research Center, Telco, India (1985 - 1993). He has published over 50 papers in peer-reviewed journals and conferences including a 2007 Best Paper Award by the Manufacturing Division of American Society for Engineering Education (ASEE), three review papers and three book chapters. He has participated in numerous national and international conferences. He is a member of ASM International, TMS, ACerS, AIST, ASEE, IMEA, and a registered Chartered Professional Engineer. Dr. Manohar’s research interests include mathematical and computer modeling of materials behavior, thermomechanical processing of steels and other metallic materials, microstructural characterization, and structure – property relationships. He has conducted a number of technical failure investigations, consulted on various materials-related problems, and acted as an expert witness in the Court of Law.

visit author page

Download Paper |

Abstract

Product and Service Design Bundle: A Curriculum for Teaching Manufacturing CompetitivenessIt is recognized that the manufacturing industry is rapidly changing its face in theUS where the majority of the manufacturers must re-evaluate service aspects oftheir business. This is both a challenge and an opportunity. It is a challengebecause the traditional design curricula across the board focus almost exclusivelyon product design and the topic service design hardly ever gets a mention inundergraduate schools. This leads to the situation that the new engineers are notbeing trained for the current needs of the manufacturing businesses. Thus thispresents an opportunity for curriculum development where Service Design shouldbecome a focal point of design education. Service design and development isviewed here as a very important step in creating value, delivering satisfaction tothe customer and sharpen the competitive edge for the manufacturers.A new curriculum is developed to bridge this educational gap by developing anddelivering a three credit course called ‘Product and Service Design’ in theSummer term. The course curriculum is described in detail in the paper. Thecurriculum involves studying several cases covering diverse industries includingIT, software, hardware manufacturing, banking and finance, and customer goodsmanufacturing where the company strategy needed to make fundamental changes.The strategy was required to include service itself as if it is being developed as aproduct for increasing profitability of the company. Several techniques of servicedesign including service blueprinting are examined. Testing of service productsfor quality assurance are identified and discussed. Best practices for productdesign such as delivery, flow charting, failure modes, effects and criticalityanalysis, feedback mechanisms, are adapted as an integral part of the servicedesign process. A term project was assigned where concepts learnt in the classwere applied to real world problems to see how effectively they were when thetraditional product manufacturing business incorporated service products in theirportfolio. Effectiveness of this curriculum is presented in terms of studentfeedback and student performance in the course. The course was initiallydeveloped as a graduate course but it is now being adapted for an integratedBS/MS or traditional undergraduate degree in manufacturing / mechanicalengineering.

Manohar, P. (2011, June), Product and Service Design Bundle: A Curriculum for Teaching Manufacturing Competitiveness Paper presented at 2011 ASEE Annual Conference & Exposition, Vancouver, BC. https://peer.asee.org/18821

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2011 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015