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Quasi Interactive Video Production As A Teaching, Marketing, And Retention Tool

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2005 Annual Conference


Portland, Oregon

Publication Date

June 12, 2005

Start Date

June 12, 2005

End Date

June 15, 2005



Conference Session

Academic Standards & Issues/Concerns & Retention

Page Count


Page Numbers

10.1048.1 - 10.1048.9



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Paper Authors

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Peter Burton

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Quasi Interactive Video Production as a Teaching, Marketing and Retention Tool

Peter C.M. Burton RMIT University, Melbourne, Australia


The School of Electrical and Computer Engineering (SECE) at the Royal Melbourne Institute of Technology (RMIT) has always had a strong focus on providing a practical “hands on” approach to education, producing graduates who are immediately of value in the workplace and thus attractive to employers. SECE has also focused heavily on making teaching as effective as possible, using a variety of means to deliver the message, thus ensuring that students enjoy the process of learning and develop a life long love of the subject matter.

This paper focuses on what has been determined to be a very effective teaching and learning tool – quasi interactive videos.

In the first half of 2002, fourteen hours of quasi interactive video were produced by the author for a first year electronics course and this material has been used for the last three academic years with great success.

This paper discusses the rationale for production of the videos, how they were produced and the resulting structure. It outlines how the material is accessed online and how it has been used in the first year electronics course. It also discusses the effectiveness of the videos as a teaching tool for all students, but particularly freshmen and the international cohort. The potential for use in distance education and for marketing and retention is also considered. Finally the future direction of video production at RMIT is discussed, which the author passionately believes could transform university education, especially in first and second year.


RMIT’s Teaching and Learning Strategy sets directions for the development of teaching and learning at RMIT and the Teaching and Learning Group works with schools on course renewal and on developing effective teaching and learning tools. As part of this process, the author was approached in 2002 to produce some material that would capture his particular teaching style while also updating and documenting the content of Electronics 1, a first year course. The Teaching and Learning Group had in mind a written format. However with a strong background in video production, and a vision shared with others such as D.A. Rodgers [1] regarding the ability of video to enhance the learning experience, the author felt that video was an appropriate medium. This was reinforced by previous experience using video material produced by third parties [2] to take students on a virtual tour of silicon foundries and also by producing videos for PSpice instruction.

“Proceedings of the 2005 American Society for Engineering Education Annual Conference & Exposition Copyright © 2005, American Society for Engineering Education”

Burton, P. (2005, June), Quasi Interactive Video Production As A Teaching, Marketing, And Retention Tool Paper presented at 2005 Annual Conference, Portland, Oregon. 10.18260/1-2--15411

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