Springer, M. L., & Schuver, M. T. (2015, June), Running the Academy as a Business  Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.24687

\bibitem{asee_peer_24687}
  Springer, M. L., \& Schuver, M. T. (2015, June), \emph{Running the Academy as a Business}
  Paper presented at 2015 ASEE Annual Conference \& Exposition, Seattle, Washington.
  10.18260/p.24687

Mitchell L Springer PMP, SPHR, SHRM-SCP and Mark T Schuver.  "Running the Academy as a Business".  2015 ASEE Annual Conference & Exposition, Seattle, Washington, 2015, June.  ASEE Conferences, 2015.  https://peer.asee.org/24687 Internet.  12 Jan, 2025

\bibitem{asee_peer_24687}
  Mitchell L Springer PMP, SPHR, SHRM-SCP and Mark T Schuver.
  "Running the Academy as a Business".
  \emph{2015 ASEE Annual Conference \& Exposition, Seattle, Washington, 2015, June}.
  ASEE Conferences, 2015.
  https://peer.asee.org/24687 Internet.  12 Jan, 2025

@INPROCEEDINGS{asee_peer_24687
author = "Mitchell L Springer PMP, SPHR, SHRM-SCP and Mark T Schuver"
title = "Running the Academy as a Business"
booktitle = "2015 ASEE Annual Conference \& Exposition"
year = "2015"
month = "June"
address = "Seattle, Washington"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/24687}
number = {10.18260/p.24687}
}

TY  - CPAPER
AB  -                               Running the Academy as a Business“…We don’t need to be in the distance education game. The programs are watered down, the facultyare business people/adjuncts, the students aren’t like normal students, the whole distance educationconcept is for limited audiences and unnecessary, and, we perhaps most importantly we are not abusiness…”This, and other similar tunes are the words of the fight songs of those who argue the academy is not abusiness and should not be engaged in non-traditional distance-oriented initiatives or opportunities.This paper will dig deeper into the cultural implications of running the academy as a business, and theimplications for historical thresholds for adult learner entry. This paper will examine the implications onoffering distance learning programs to professional working adult learners within existing cultures. Thepaper will examine the underlying premise of business versus non-business entities through definitionand differentiation of businesses, nonprofits and public institutions of higher education. Additionally,this paper will address the question of the “burning platform” or “call to action” demanded in acompetitive environment and quite possibly the single greatest missing asset of public institutions ofhigher education.This paper will close with an in-depth evaluation, through a compare and contrast, of the key elementsthat represent the fundamental underlying premise for suggesting public institutions of highereducation are a business and should be empowered and encouraged to engage in those initiatives andopportunities that support the advancement of higher education in today’s highly competitiveeducational marketplace.
AU  - Mitchell L Springer PMP, SPHR, SHRM-SCP
AU  - Mark T Schuver
CY  - Seattle, Washington
DA  - 2015/06/14
PB  - ASEE Conferences
TI  - Running the Academy as a Business
UR  - https://peer.asee.org/24687
DO  - 10.18260/p.24687
ER  -