Lang, M. J., & Cagle, T., & Howard, I. L. (2025, March), Student-Focused Videos for Civil Infrastructure Education and Promotion   Paper presented at 2025 ASEE Southeast Conference , Mississippi State University, Mississippi. 10.18260/1-2--54192

\bibitem{asee_peer_54192}
  Lang, M. J., \& Cagle, T., \& Howard, I. L. (2025, March), \emph{Student-Focused Videos for Civil Infrastructure Education and Promotion }
  Paper presented at 2025 ASEE Southeast Conference , Mississippi State University, Mississippi.
  10.18260/1-2--54192

Montana Jane Lang, Taylor Cagle, and Isaac L. Howard P.E..  "Student-Focused Videos for Civil Infrastructure Education and Promotion ".  2025 ASEE Southeast Conference , Mississippi State University, Mississippi, 2025, March.  ASEE Conferences, 2025.  https://peer.asee.org/54192 Internet.  16 May, 2025

\bibitem{asee_peer_54192}
  Montana Jane Lang, Taylor Cagle, and Isaac L. Howard P.E..
  "Student-Focused Videos for Civil Infrastructure Education and Promotion ".
  \emph{2025 ASEE Southeast Conference , Mississippi State University, Mississippi, 2025, March}.
  ASEE Conferences, 2025.
  https://peer.asee.org/54192 Internet.  16 May, 2025

@INPROCEEDINGS{asee_peer_54192
author = "Montana Jane Lang, Taylor Cagle, and Isaac L. Howard P.E."
title = "Student-Focused Videos for Civil Infrastructure Education and Promotion "
booktitle = "2025 ASEE Southeast Conference "
year = "2025"
month = "March"
address = "Mississippi State University, Mississippi"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/54192}
number = {10.18260/1-2--54192}
}

TY  - CPAPER
AB  - In recent years, a Civil Engineering unit at a university has developed twelve videos designed to promote and highlight civil infrastructure. These videos aim to educate the public and inspire a potential future workforce (especially younger generations) by explaining the critical role civil infrastructure plays in society. With proper execution, these videos have the potential to positively impact: 1) the number of people entering the civil infrastructure workforce (either through a university or from any other educational background); and 2) the perception and base knowledge of civil infrastructure within the public at large. This paper summarizes these videos while accomplishing the following objectives: 1) assessing their effectiveness relative to the two aforementioned potential impact categories; and 2) describing ongoing video plans that make use of the assessment’s findings.  

A key component of this paper are findings from three surveys given to university students ranging from juniors to graduate students. Two of these surveys are complete and assessed seven of the twelve videos that are available. A third survey for senior level undergraduates is underway that makes use of lessons learned from analysis of the first two surveys, and the best available information at the time of manuscript submission is to be included. The total number of responses to all three surveys is envisioned to be 50 to 100. 

One of the key observations made repeatedly by students was the significant role that student-focused videos play in making civil infrastructure concepts more relatable and accessible. Students reported feeling more engaged and motivated when learning from videos made by their classmates. These upper-level students repeatedly requested these videos be mandatory for freshmen level classes in civil engineering to help students understand how broad the skill sets can be that can be successful in working with civil infrastructure. This paper supports the notion that student-focused videos offer a scalable and cost-effective approach to marketing civil engineering to broader audiences. Videos can reach a global audience through online platforms, breaking down geographic barriers and appealing to a tech-savvy generation.  

The study concludes with recommendations for future videos, emphasizing the importance of incorporating student feedback, reflecting current industry trends, and employing storytelling techniques to highlight the societal and environmental impacts of civil infrastructure. These videos should enhance educational outcomes, serve as marketing tools, and position civil infrastructure as an innovative field of the future. 

Preferred Division: Civil and Environmental Engineering
AU  - Montana Jane Lang
AU  - Taylor Cagle
AU  - Isaac L. Howard P.E.
CY  - Mississippi State University, Mississippi
DA  - 2025/03/09
PB  - ASEE Conferences
TI  - Student-Focused Videos for Civil Infrastructure Education and Promotion 
UR  - https://peer.asee.org/54192
DO  - 10.18260/1-2--54192
ER  -