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The Entrepreneurship Marathon

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2004 Annual Conference


Salt Lake City, Utah

Publication Date

June 20, 2004

Start Date

June 20, 2004

End Date

June 23, 2004



Conference Session

Nontraditional Ways to Engage Students

Page Count


Page Numbers

9.1259.1 - 9.1259.10

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Paper Authors

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Massarani Marcelo

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Jose Siqueira

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Celso Furukawa

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NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Session 1354

The Entrepreneurship Marathon

José Antonio L. Siqueira, Celso M. Furukawa, Marcelo Massarani Centro Minerva de Empreendedorismo Escola Politécnica da Universidade de São Paulo, Brazil


This paper describes an unusual experience aimed at motivating undergraduate students at the University of São Paulo, Brazil, to behave in an entrepreneurial way. The experience has been repeated every month since October 2003. The original point of it is that it was developed to work with attitudes and motivation, rather that with skills and abilities. The whole experience is extra-curricular and available to all undergraduate students.

The Entrepreneurship Marathon (EM) consists of 25 hours of experiences, organized in three consecutive days. Most of the activities encourage the participant to think, act and react as an individual and as a member of a team. Notwithstanding the reference to the sport, all activities are indoors.

Two facilitators are necessary for each EM, though not all the time. About 30 to 40 students can participate on each marathon. The EM is the first step of a 8-step program on entrepreneurship. Table 1 shows a short description of each step.

Table 1 – Steps of the CME entrepreneurship program Step Description Objectives 1 Entrepreneurship Marathon Getting the right attitude and behavior toward entrepreneurship 2 Generation of social capital Fieldwork on creating social capital within the near community 3 Whole-group accomplishment Organizing an event or social movement directed toward a specific objective, for instance the improvement of traffic conditions at a neighborhood 4 Outdoors training experience Challenging personal limits and developing team work 5 Creation of a low-tech enterprise Making a living like most of the people have to 6 Social voluntary work Working at third-sector companies for at least 90 hours 7 Entrepreneurial skills Training on writing a business plan 8 Creation of a Business plan Developing, proposing and defending a business plan for a technology-based company

This work describes each activity of the EM and discusses the motivation for each of its sessions.

Proceedings of the 2004 American Society for Engineering Education Annual Conference & Exposition Copyright © 2004, American Society for Engineering Education

Marcelo, M., & Siqueira, J., & Furukawa, C. (2004, June), The Entrepreneurship Marathon Paper presented at 2004 Annual Conference, Salt Lake City, Utah.

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2004 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015