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The Innovation Canvas - A Tool to Develop Integrated Product Designs and Business Models

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Conference

2013 ASEE Annual Conference & Exposition

Location

Atlanta, Georgia

Publication Date

June 23, 2013

Start Date

June 23, 2013

End Date

June 26, 2013

ISSN

2153-5965

Conference Session

Design Pedagogy and Curriculum 1

Tagged Division

Design in Engineering Education

Page Count

20

Page Numbers

23.1218.1 - 23.1218.20

Permanent URL

https://peer.asee.org/22603

Download Count

102

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Paper Authors

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William A Kline Rose-Hulman Institute of Technology

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Bill Kline is Professor of Engineering Management at Rose-Hulman Institute of Technology. He holds a Ph.D. degree in Mechanical Engineering from the University of Illinois at Urbana Champaign. Bill teaches courses in systems engineering, manufacturing systems, and quality management.

He has previously served as Associate Dean for the Rose-Hulman Ventures program and is currently serving as Dean of Innovation and Engagement.

Prior to joining Rose-Hulman, he worked in entrepreneurial and technical management roles in a machine monitoring company.

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biography

Cory A. Hixson Virginia Tech

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Cory earned his B.S. in Engineering Science from Penn State University in 2007, graduating with honors. He is currently a NSF Graduate Research Fellow and is pursuing a Masters in Industrial and Systems Engineering and Ph.D. in Engineering Education at Virginia Tech. Cory has experience as both a professional engineer and high school educator. It is this combination of experience that led him to Virginia Tech to pursue a doctoral degree in Engineering Education. His professional and research interests are understanding the interaction between engineering/education pedagogy and entrepreneurship, engineering faculty motivation, and institutional policies that influence both engineering education and entrepreneurship.

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Thomas W. Mason Rose-Hulman Institute of Technology

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Tom Mason is Professor Emeritus of Economics and Engineering Management at Rose-Hulman Institute of Technology where he has been teaching since 1972. He was founding Head of the Engineering Management Department and its M.S. degree program and founding Vice President for Entrepreneurship & Business Planning of Rose-Hulman Ventures and has also served Rose-Hulman as Head of Humanities and Social Sciences, Vice-President for Administration and Finance, Head of Engineering Management, and Interim Vice President for Development. While on a three-year leave from Rose-Hulman, Tom served as CFO and CEO of a 140-person network management systems business. In 2007-08, he used his sabbatical to study entrepreneurship in Indiana and assist start-ups as Educator/Entrepreneur in Residence at Indiana Venture Center. He has been advisor/director for several high tech firms and has been involved in national efforts to integrate entrepreneurship and engineering education. Since his retirement from full time teaching, Tom has co-authored an updated edition of Forecasting and Management of Technology, teaches part-time, continues his research and writing on innovation and entrepreneurship and works in an advisory capacity with several emerging firms.

Dr. Mason received his PhD in economics from the University of Pittsburgh and his BA in economics from Geneva College.

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Patricia Brackin Rose-Hulman Institute of Technology

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Dr. Brackin is a professor in mechanical engineering at Rose-Hulman Institute of Technology. She has over 30 years of experience teaching capstone design and significant industrial experience.

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Robert M. Bunch Rose-Hulman Institute of Technology

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Kay C Dee Rose-Hulman Institute of Technology

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Kay C Dee is a Professor of Applied BIology and Biomedical Engineering, and the Associate Dean for Learning and Technology at Rose-Hulman. She teaches junior and senior-level biomedical engineering design.

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Glen A. Livesay Rose-Hulman Institute of Technology

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Abstract

Concept and Development of a Design CanvasThe design process is commonly represented in flow chart or graphical form as a linear,waterfall, spiral, or other structured process. In practice, a successful design is often the result offollowing an underlying design process but also with a vast number of undocumented loops andrevisions which go far beyond the structure of the basic process.The concept of a design canvas is proposed that represents the design process as a collection ofinterrelated themes and activities in a poster format that can be explored both sequentially andsimultaneously. In addition, the design canvas is ideally suited to rapid exploration of ideas andconcepts in a team setting. The design canvas is an extension of the recently presented businessmodel canvas. The structure and elements of the design canvas are detailed and related totraditional models of design and characteristics of successful design. The utility of the designcanvas is explored in the context of sample senior design and corporate sponsored developmentprojects. It is envisioned to continue the refinement of the design canvas structure and elementsand to conduct further assessment surveys.

Kline, W. A., & Hixson, C. A., & Mason, T. W., & Brackin, P., & Bunch, R. M., & Dee, K. C., & Livesay, G. A. (2013, June), The Innovation Canvas - A Tool to Develop Integrated Product Designs and Business Models Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. https://peer.asee.org/22603

ASEE holds the copyright on this document. It may be read by the public free of charge. Authors may archive their work on personal websites or in institutional repositories with the following citation: © 2013 American Society for Engineering Education. Other scholars may excerpt or quote from these materials with the same citation. When excerpting or quoting from Conference Proceedings, authors should, in addition to noting the ASEE copyright, list all the original authors and their institutions and name the host city of the conference. - Last updated April 1, 2015