June 14, 2015
June 14, 2015
June 17, 2015
Continuing Professional Development
26.1559.1 - 26.1559.19
The New Professional Working Adult Learner – The Next Generational CohortWith greatest respect for Bob Dylan’s 1964 song “…the times [students] they are a changin…”, Center Ahas experienced first-hand, the transitioning of professional working adult learners from onegenerational cohort to another, and now, to yet the youngest of generational cohorts… the Millennials.Correlations exist between the number of webpage “hits” and the subsequent fall enrollments. Whilethis information is important, it reflects a lagging indicator; that is, it does not tell us why there mayhave been more or less webpage hits. In contrast, a leading indicator will provide information as to whysomething has come to be.From this perspective, this paper will examine the leading indicators to the new professional workingadult learner; these individuals being the target cohort for fee-based professional education providersoffering Master of Science or Master of Arts degrees.Drawing from sixteen years of student data, this report will focus on who these cohort learners are andhow they compare to previous cohort groups of comparable age. The information presented will focuson generational cohort differences that impact, or have the potential to impact the offering of Master ofScience degrees and other fee-based continuing educational opportunities.Specifically, this paper will focus on: Longer and healthier life spans for generational cohorts Who are the new students The implications of ever increasing college costs The impact of increasing debt loads Moving back home after graduation and it’s implications – Postponing marriage – Postponing the buying of homes, cars and other material possessions Educational and income implications of having children later in life Expectations of the new professional working adult cohort (Millennials) How do we make program/cost changes to our offerings to remain competitiveThis paper will close with a discussion of trending initiatives and activities currently being employed toattract these new working professionals.
Springer, M. L., & Schuver, M. T. (2015, June), The New Professional Working Adult Learner – The Next Generational Cohort Paper presented at 2015 ASEE Annual Conference & Exposition, Seattle, Washington. 10.18260/p.24896
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