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The Power of First Moments in Entrepreneurial Storytelling

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2013 ASEE Annual Conference & Exposition


Atlanta, Georgia

Publication Date

June 23, 2013

Start Date

June 23, 2013

End Date

June 26, 2013



Conference Session

Basic Concepts in Entrepreneurship

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

23.13.1 - 23.13.18



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Paper Authors


Barbara A. Karanian Ph.D. Stanford University

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Founder of The Design Entrepreneuring Studio, Barbara features generative storytelling in her classes: Tell/Make/Engage - Action Stories for Entrepreneuring; REVS course Tales to Design Cars By; and on the teaching team for Design Garage in the Mechanical Engineering Design Group. She facilitates student research and progress from the beginning and exciting start-up phases, to prototyping, to reality. Barbara works with changing organizations and likes to paint pictures.

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Mona Eskandari Stanford University

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Mona Eskandari is a graduate student in mechanical engineering at Stanford University with a focus in biomechanics.

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Jackie Liao Stanford University

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Jackie Liao is a Master's student in Mechanical Engineering at Stanford University in the Dynamic Design Lab (DDL) under Professor Chris Gerdes. Jackie is currently designing the sensing systems for vintage race cars with a focus on driver input measurements such as steering wheel angle, throttle, brake and clutch measurements. Jackie has worked with Ford Motor Company and Microsoft Research Asia.

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Zubair Ahmed

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Zubair Ahmed and his family immigrated to the U.S. in 2005, and he is a Master's Degree candidate in Mechanical Engineering at Stanford. He is a co-author of Capacitive Skin Sensors for Robot Impact Monitoring, a paper accepted at the International Conference on Intelligent Robots and Systems (IROS 2011), and he is the author of 2 poetry books, Ashulia (2011) and City of Rivers (2012).

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ASEE  2013    Make  Trouble:  The  Power  of  First  Moments  in  Entrepreneurial  Storytelling      Our  minds  are  built  to  remember  stories.    Listen  and  watch  an  audience  response  to  the  very  first  moments  of  a  story.    What  engages  and  captivates?  This  paper  explores  motivational,  attitudinal,  and  affect  aspects  of  entrepreneurial  storytelling  with  a  focus  on  the  vulnerable  introductory  phase  of  student  responses  during  classroom  design  challenges.    Consideration  of  both  the  introduction  to  an  entrepreneuring  story  in  the  beginning  phase  of  each  class,  and  overall  classroom  dynamics  are  examined  and  informed  by  the  developments  of  previous  work.    Storytelling  is  defined  and  measured  by  four  concepts: self motivated, ambiguityreadiness level, passion, and empathy.  Qualitative  analysis  of  a  series  of  planned  prompts  parallels  classroom  work  to  student  quests  for  entrepreneuring  success.      Two  questions  organize  our  work:  1) How do we introduce and measure the predictive engagement aspect of vulnerabilityin successful entrepreneurial storytelling? And, 2) what are ways to develop a procedureilluminate its effectiveness for delivering innovation?  to apply the storytelling results to the start-up phases of entrepreneurial work and

Karanian, B. A., & Eskandari, M., & Liao, J., & Ahmed, Z. (2013, June), The Power of First Moments in Entrepreneurial Storytelling Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. 10.18260/1-2--19022

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