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The Role of Print, Web, and Social Media for Recruiting Students

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2012 ASEE Annual Conference & Exposition


San Antonio, Texas

Publication Date

June 10, 2012

Start Date

June 10, 2012

End Date

June 13, 2012



Conference Session

Assessment in Graphics Education

Tagged Division

Engineering Design Graphics

Page Count


Page Numbers

25.1341.1 - 25.1341.14



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Paper Authors


Mary A. Sadowski Purdue University, West Lafayette

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Mary A. Sadowski is currently the Interim Dean for the Purdue Extended Campus. She had been the associate dean for undergraduate programs and learning in the Purdue College of Technology since 2003, where she provided leadership for strategic initiatives in undergraduate education; serves as coordinator of accrediting activities and initiatives, scholarships, and enrollment management; and provides direction for activities related to student services. Her research interests include enhancing visualization skills, creative thinking, and learning styles. She is currently funded to begin gathering data to create a concept inventory for engineering graphics. As a professor at both Purdue University and Arizona State University, Sadowski’s specialty is computer and technical graphics. She has taught a variety of courses, including CAD, web design, animation, and creative thinking. Sadowski received her B.S. from Bowling Green State University, her M.S. from The Ohio State University, and her Ph.D. from Purdue University.

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Judith A. Birchman Purdue University, West Lafayette

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Judy Birchman is an Associate Professor in the Department of Computer Graphics Technology at Purdue University. As a member of the Computer Graphics Department, she has taught courses in engineering graphics fundamentals, drawing systems, CAD, print design, and multimedia. Birchman has served as the Technical Editor of the Engineering Design Graphics Journal, responsible for the review process. She also served as the Editor of the Engineering Design Graphics Journal. As a member of the Engineering Design Graphics Division, she has held elected positions on the executive board serving as Director of Publications, Division Vice-Cair and as Chair of the division. She is a member of the American Society for Engineering Education (ASEE) and the Engineering Design Graphics Division (EDGD).

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Brandon Xavier Karcher Purdue University

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Brandon Xavier Karcher is a M.S. student, College of Technology, at Purdue University

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The Role of Print, Web, and Social Media for Recruiting StudentsRecruiting for higher education is a well documented and practiced process, however, new socialmedia venues of delivering information are changing the way some universities are reachingprospective students. Recruiting students for higher education has typically been accomplishedby a variety of traditional methods, including print, web, and campus visits. While these methodscontinue to be used, the existence of new social media including Twitter, Facebook, blogging,and message boards has pushed many universities towards recruiting in new ways on differentvenues. As we think about recruiting students into our programs we are faced with many morechoices than we have had in the past. We are also faced with students who are much more mediasavvy than previous students. There seems to be very little in the literature about the impact andusefulness of the newer social media outlets. This study was designed to determine howeffectively students perceive different recruiting methods (print, web, and social media) as wellhas who helped them sort through all of the information and to make their choices. Firstsemester freshmen in the College of Technology at a major Midwestern university weresurveyed to determine how print, web, and social media for recruiting are perceived byprospective students. They were asked what people influenced them during their college searchand which forms of media influenced their decision-making process. This paper will presentresults of a web survey conducted during the fall of 2011.

Sadowski, M. A., & Birchman, J. A., & Karcher, B. X. (2012, June), The Role of Print, Web, and Social Media for Recruiting Students Paper presented at 2012 ASEE Annual Conference & Exposition, San Antonio, Texas. 10.18260/1-2--22098

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