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User-Based Approach to Teaching and Learning Product Design

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2013 ASEE Annual Conference & Exposition


Atlanta, Georgia

Publication Date

June 23, 2013

Start Date

June 23, 2013

End Date

June 26, 2013



Conference Session

Classes in Entrepreneurship

Tagged Division

Entrepreneurship & Engineering Innovation

Page Count


Page Numbers

23.1302.1 - 23.1302.61



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Paper Authors


Daniel Raviv Florida Atlantic University

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Dr. Raviv is a Professor of Computer & Electrical Engineering and Computer Science at Florida Atlantic University. In December 2009 he was named Assistant Provost for Innovation and Entrepreneurship.

With more than 25 years of combined experience in the high-tech industry, government and academia Dr. Raviv developed fundamentally different approaches to “out-of-the-box” thinking and a breakthrough methodology known as “Eight Keys to Innovation.” He has been sharing his contributions with professionals in businesses, academia and institutes nationally and internationally. Most recently he was a visiting professor at the University of Maryland (at Mtech, Maryland Technology Enterprise Institute) and at Johns Hopkins University (at the Center for Leadership Education) where he researched and delivered processes for creative & innovative problem solving.

For his unique contributions he received the prestigious Distinguished Teacher of the Year Award, the Faculty Talon Award, the University Researcher of the Year AEA Abacus Award, and the President’s Leadership Award. Dr. Raviv has published in the areas of vision-based driverless cars, green innovation, and innovative thinking. He is a co-holder of a Guinness World Record. His new book is titled: "Everyone Loves Speed Bumps, Don't You? A Guide to Innovative Thinking."

Dr. Daniel Raviv received his Ph.D. degree from Case Western Reserve University in 1987 and M.Sc. and B.Sc. degrees from the Technion, Israel Institute of Technology in 1982 and 1980, respectively.

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User-Based Approach to Teaching and Learning Product DesignAbstract This paper reports on an introductory multidisciplinary course titled Innovative ProductDesign at ______ University aimed at teaching and learning one aspect of innovative thinking:Design of products or services from the user viewpoint, that is, focusing on benefits and ease ofuse, rather than on features. Specific objectives of the course are: - To study well known principles in design interaction, i.e., basic rules that allow design from the user point of view. - To enhance innovative problem solving skills. - To explore creative and innovative processes in product design. - To practice methodologies in design of products and services. - To engage student teams in the design of assistive technologies. This course introduces students to methodologies in design of products and services.Lectures, discussions, and problem solving exercises are used to explore the creative/innovativeprocess in product design. Student teams design assistive technology products based on theirknowledge and enhanced innovative skills. This paper describes projects and homework assignments, presentations, teaming andcommunication activities, and hands-on interactive class exercises. Assessment of class topics,material and activities are discussed as well. Design experts and specialists in assistive technologies visit the class to teach and mentorstudents. Among those who have visited the class are the chief product designer of Motorola, and thedirector of Stand Among Friends, a non-profit organization that helps people with disabilities. Topics include: (1) Design process (observing, ideating, prototyping & iterating, sharing)and strategies, (2) Design for interaction, (3) Useful and useless designs, (4) Use-based design,(5) Autistic-thinking-based design, (6) Nature-based design and biomimicry, (7) “Un-use-less”designs (the “Chindogu” concept), (8) “Rube Goldberg” designs, (9) Occam’s razor approach,(10) Simplicity and simplification, and (11) Sustainable designs.

Raviv, D. (2013, June), User-Based Approach to Teaching and Learning Product Design Paper presented at 2013 ASEE Annual Conference & Exposition, Atlanta, Georgia. 10.18260/1-2--22687

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