Woods, Z., & Woods , J. C., & Murzi, H. (2021, July), Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs  Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference. 10.18260/1-2--38010

\bibitem{asee_peer_38010}
  Woods, Z., \& Woods , J. C., \& Murzi, H. (2021, July), \emph{Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs}
  Paper presented at 2021 ASEE Virtual Annual Conference Content Access, Virtual Conference.
  10.18260/1-2--38010

Zuleka Woods, Johnny C. Woods  Jr. , and Homero Murzi.  "Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs".  2021 ASEE Virtual Annual Conference Content Access, Virtual Conference, 2021, July.  ASEE Conferences, 2021.  https://peer.asee.org/38010 Internet.  24 Apr, 2024

\bibitem{asee_peer_38010}
  Zuleka Woods, Johnny C. Woods  Jr. , and Homero Murzi.
  "Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs".
  \emph{2021 ASEE Virtual Annual Conference Content Access, Virtual Conference, 2021, July}.
  ASEE Conferences, 2021.
  https://peer.asee.org/38010 Internet.  24 Apr, 2024

@INPROCEEDINGS{asee_peer_38010
author = "Zuleka Woods, Johnny C. Woods  Jr. , and Homero Murzi"
title = "Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs"
booktitle = "2021 ASEE Virtual Annual Conference Content Access"
year = "2021"
month = "July"
address = "Virtual Conference"
publisher = "ASEE Conferences"
note = {https://peer.asee.org/38010}
number = {10.18260/1-2--38010}
}

TY  - CPAPER
AB  - [STUDENT PAPER]
Engineering companies have become more globalized over the last decades, requiring that engineers can function in transnational societies, designing products, services, and solutions that consider cultural perspectives. To correspond with this globalized workforce demand and help students develop such competencies, higher education institutions have turned to study abroad programs. These programs have taken critical steps in marketing and depicting study abroad experiences in ways that attract students. However, minimal research has given attention to the marketing and promotion of study abroad programs. In this study, using content analysis, we assessed how engineering programs are presented to students as consumers using materials from four Research 1 Universities websites. Our purpose was to identify how international engineering program websites’ content depict and market study abroad programs. Our results show depending on destinations, study abroad programs are more or least likely to be 
AU  - Zuleka Woods
AU  - Johnny C. Woods  Jr. 
AU  - Homero Murzi
CY  - Virtual Conference
DA  - 2021/07/26
PB  - ASEE Conferences
TI  - Variations in Marketing and Depiction of Study Abroad Programs: A Content Analysis of Engineering Study Abroad Programs
UR  - https://peer.asee.org/38010
DO  - 10.18260/1-2--38010
ER  -