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Engineering Student Retention: Integrating Corporate Onboarding Practices with Social Identity and Self-Determination Theories

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Conference

2025 ASEE Southeast Conference

Location

Mississippi State University, Mississippi

Publication Date

March 9, 2025

Start Date

March 9, 2025

End Date

March 11, 2025

Conference Session

Professional Papers

Tagged Topic

Professional Papers

Page Count

6

DOI

10.18260/1-2--54162

Permanent URL

https://peer.asee.org/54162

Download Count

9

Paper Authors

biography

Hai T Ho Kennesaw State University

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Hai T. Ho, Ph.D., NPDP, ABET PEV -
Dedicated faculty, coach, and mentor who helps others reach their full potential. An industry expert in leadership, management, and product development.

* Over 25 years of industry experience ranging from start-up to Fortune 500.
* Named inventor on 17 patents and numerous innovations.
* Ten plus years academia as department chair and faculty.
* Coached and mentor many dozens of students and young professionals through KSU and Millennial Leadership Academy (MLA).
* Former VP of Product Development at HID Global and Newell Rubbermaid.
* Developed and launched over 30 electro-mechanical products.
* Strong technical background in Control Systems, Product Development, and AI Machine Learning
* Products won Red Dot, iF, and PC Magazine Editor's choice awards.
* PDMA certified New Product Development Professional (NPDP).
* Experienced in program management, systems engineering, and training.
* Successfully managed overseas contract manufacturers and outsourcing partners.
* Managed multi-disciplined organization: EE, ME, SW, ID, PMO, TE, FW, HW, DOC, CE.
* Managed teams across U.S., Europe, and Asia.
* ABET PEV
* Active community leader
* Certified John Maxwell leadership coach and speaker

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biography

Scott J. Tippens Kennesaw State University

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I am a full professor at Southern Polytechnic State University and I am the founding director of the Alternative Energy Innovation Center at SPSU. I've been teaching in the Electrical and Computer Engineering Technology department for approximately 17 ye

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Abstract

Abstract Engineering programs face persistent challenges in student retention, particularly during the crucial first two years of undergraduate study. This research proposes an innovative approach to increasing retention rates by strengthening engineering students' identity, motivation, and commitment through a structured "onboarding" program inspired by corporate practices. Our study integrates Social Identity Theory (SIT) and Self-Determination Theory (SDT) to design and implement a comprehensive set of activities aimed at fostering a strong engineering identity while fulfilling students' basic psychological needs. The proposed onboarding program includes orientation sessions focused on engineering culture, mentorship pairings, professional development workshops, and team-building exercises. These activities are strategically designed to enhance students' sense of belonging to the engineering community (SIT) while supporting their needs for autonomy, competence, and relatedness (SDT). Using a mixed-methods approach, we will track retention rates and conduct surveys and interviews to measure the program's impact on students' engineering identity, motivation, and commitment. The study will follow a cohort of first-year engineering students over their initial two years, comparing outcomes with a control group not participating in the onboarding program. This research aims to contribute to the field of engineering education by demonstrating how corporate onboarding principles can be effectively adapted to academic settings. By grounding our interventions in established psychological theories, we seek to provide a replicable model for improving student retention in engineering programs. The findings of this study have the potential to inform best practices in engineering education and support the development of a more robust and diverse engineering workforce.

Ho, H. T., & Tippens, S. J. (2025, March), Engineering Student Retention: Integrating Corporate Onboarding Practices with Social Identity and Self-Determination Theories Paper presented at 2025 ASEE Southeast Conference , Mississippi State University, Mississippi. 10.18260/1-2--54162

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