Conference Session

Mechanical Engineering (ME) Poster Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

Randall D. Manteufel, University of Texas, San Antonio; Amir Karimi, University of Texas, San Antonio

Tagged Divisions

Mechanical Engineering

help improve the conceptual understanding of students.Wren6 proposes to actively engage students through human-body thermodynamics activities.This is proposed to counter a prevalent student attitude that thermodynamics is a dry and abstractsubject. It is proposed that students spend time in activities requiring them to speak, question,deliberate, propose, plan, execute, collect, analyze, present and explain. These student activitiesare the hallmark of active learning. In contrast, students often spend more time listening intraditional lecture-dominated classes. One example is to have small teams of students use simpleequipment to measure O2/CO2 to assess the metabolic rate of another student who is exercisingon a stationary bike. The bike is

Conference Session

iSTEM

Collection

2013 ASEE Annual Conference & Exposition

Authors

Marion Usselman, Georgia Institute of Technology; Mike Ryan, Georgia Institute of Technology; Jeffrey H Rosen, Georgia Tech - CEISMC; Fred Stillwell, Georgia Tech - CEISMC; Norman F. Robinson III, Georgia Institute of Technology; Brian Douglas Gane, Georgia Institute of Technology; Sabrina Grossman, Georgia Tech: Center for Integrating Science, Math, and Computing

Tagged Divisions

K-12 & Pre-College Engineering

teacher-presented question using student designed/selected procedures. 4. Open Inquiry—Students investigate questions that are student formulated through student designed/selected procedures.Likewise, Daly, Adams and Bodner (2012) have developed the following somewhat hierarchicalcategories of engineering design7. 1. Evidence-Based Decision-Making—Design is finding and creating alternatives, then choosing among them through evidence-based decisions that lead to determining the best solution for a specific problem. 2. Organized Translation—Design is organized translation from an idea to a plan, product, or process that works in a given situation. 3. Personal Synthesis—Design is personal synthesis of aspects of

Conference Session

Capstone Manufacturing and Design

Collection

2013 ASEE Annual Conference & Exposition

Authors

Yalcin Ertekin, Drexel University (Engineering Technology); Richard Chiou, Drexel University (Eng.)

Tagged Divisions

Manufacturing

used in anactual application. This project instills future engineers and technologists with various advancedskills that can be used in their careers. Overall, many different fields of engineering can benefitfrom this application, enabling the development of skill and knowledge in many different Page 23.802.2engineering aspects and processes. Students in the Engineering Technology programs are required to complete a series ofcapstone course MET 4XX Senior Design. This course aims to train the students in identifyingprojects of relevance to the society, in planning and scheduling a solution, and in entrepreneurialactivities that may result

Conference Session

Mathematics Division Technical Session 2

Collection

2013 ASEE Annual Conference & Exposition

Authors

Andrew Grossfield P. E., Vaughn College of Aeronautics & Technology

Tagged Divisions

Mathematics

calculus.This, the first in a set of three papers, is planned to provide the concepts of pre-calculus visuallyand intuitively in order to reveal the intrinsic ultimate simplicity of calculus and spare a studentfrom having to read the entire 500 pages of conceptually cluttered verbose, disorganizedconventional text in order to acquire an overview. My hopes are that by providing a focus ofstudy, specifically algebraic and transcendental curves, and by providing intuitive and visualdefinitions, while maintaining an organized topic structure and by delaying the proofs, we cancreate a conceptual environment where more students and teachers will gain insight relativelyquickly into the nature of calculus. The plan is to interpret the concepts of calculus

Conference Session

Software Engineering Outreach: Industry, K-12

Collection

2013 ASEE Annual Conference & Exposition

Authors

Sushil Acharya, Robert Morris University

Tagged Divisions

Software Engineering Constituent Committee

software products (MEDEE-S/ENV, EFOM/ENV and DBA-VOID) which are in use in 26 Asian and seven Eu- ropean countries by both governmental and non-governmental organizations. Acharya has a M.Eng. in Computer Technology and a D.Eng. in Computer Science and Information Management with a concen- tration in knowledge discovery, both from the Asian Institute of Technology in Thailand. His teaching involvement and research interest are in the areas of Software Engineering and Development (Verification & Validation) and Enterprise Resource Planning. He also has interest in Learning Objectives based Edu- cation Material Design and Development. Acharya is a co-author of ”Discrete Mathematics Applications for Information

Conference Session

Biological and Agricultural Engineering Education Technical Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

Chi N. Thai, University of Georgia; Yan-Fu Kuo, National Taiwan University; Ping-Lang Yen, National Taiwan University

Tagged Divisions

Biological & Agricultural

and Rus7 , and Bishop etal.8 . Since Spring 2010, the first author9 had been teaching a project-based robotics course forsenior engineering students at the University of Georgia (UGA) based on “Smart Teaching”principles from the book “How Learning Works” by Ambrose et al.10. In the Summer 2010, hehad the opportunity to visit the Bio-Industrial Mechatronics Engineering Department of NationalTaiwan University (NTU) whereas a mutual interest in teaching robotics to undergraduatesemerged from discussions as a means of collaboration at the instructor and student levels.Considering the current trend of Open Courseware such as Coursera and EdX and various on-line universities such as Udacity, we took some planning steps in Fall 2011 to prepare for

Conference Session

"Best" of BED

Collection

2013 ASEE Annual Conference & Exposition

Authors

Anthony J McGoron, Florida International University; Hamid Shahrestani, Florida International University, BME; Michael Edward Brown, Florida International University; James Dennis Byrne, Florida International University

Tagged Divisions

Biomedical

noninvasive molecular imaging of cellular and tissue characterization, for monitoring toxicity, for tracking the biodistribution of known toxins and drugs, and image guided therapy. Dr. McGoron is also developing tools for automatic segmentation and registration of organs and tumors to accurately determine tumor functional and anatomical volumes which is required for accurate dosimetry calculations for image guided therapy and Selective Internal Radiation Therapy (SIRT) planning.Mr. Hamid Shahrestani, Florida International University, BME Harrid Shahrestani designed and implemented departmental strategic plan in line with organizational goals and vision, resulting in improved efficiency and effectiveness. He also led the

Conference Session

Capstone Projects, Design Projects, and Teamwork

Collection

2013 ASEE Annual Conference & Exposition

Authors

Emil H Salib, James Madison University; Joshua Alfred Erney, James Madison University; Matthew Edwin Schumaker

Tagged Divisions

Multidisciplinary Engineering

co-advisors and the consultants. This approach will also help the students to describe in morespecificity their skills inventory and in a timely manner identify those who may be potentially“the glue” of the project and those who may need to be “separated” for special training and tasks.In addition, the course advisor should offer an example of best practice in the area of systemintegration and/or management.As we mentioned above, we are planning to improve the process and form of soliciting students‟skills inventory. In addition, we believe that including, at the onset of the project, learning stylesin higher education [16] assessment as part of the skills inventory exercise may help theinstructor, the consultants and the entire class to

Conference Session

Creating and Maintaining Effective Communication Learning in the Curriculum

Collection

2013 ASEE Annual Conference & Exposition

Authors

Warren N. Waggenspack Jr., Louisiana State University; Sarah Liggett, Louisiana State University; Warren R Hull Sr. P.E., Louisiana State University; Boz Bowles, Louisiana State University; Paige Davis, Louisiana State University

Tagged Divisions

Civil Engineering

of oral presentations and bi-weekly reports. The notebook’s value is intended to beas a form of prewriting. Students beginning the process of writing a formal report find that theyhave already written extensively on every aspect of their project.A different example of informal writing is evident in another Engineering department’s capstonecourse in the form of periodic project updates in oral presentations. Student groups are requiredto show how their planned or completed tasks will meet the objectives of their senior projects.Laying out multiple tasks, complete with Gantt Charts, creates a storyboard environment inwhich the students informally write and revise their design projects.Senior Design Team Posters. One example of a visual

Conference Session

Engineering Ethics Division Technical Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

David K. Ware; David J. Ahlgren, Trinity College; Harvey F. Silverman, Brown University

Tagged Divisions

Engineering Ethics

: A large manufacturing company sends a team ofseveral people to Turkey, to visit several Turkish companies that are potential suppliers of low-cost, high quality parts. The team consists of a financial analyst, a purchasing specialist, and amanufacturing engineer, so that the relative merits of each potential supplier can be evaluatedfrom the perspective of each of these professionals. After visiting the last of the Turkishcompanies, and on the planned day of departure for the U.S., a huge snow storm arrives on thescene, shutting down all area airports, and filling up all hotels in the area with stranded travelers.The company team calls many hotels looking for rooms, but finds none available. The presidentof the last-visited Turkish company

Conference Session

Materials Division Poster Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

Peter R Hondred, Iowa State University; Denise Crawford, Iowa State University; Debbie Ann Victor, Des Moines Independent Schools; Michael R. Kessler, Iowa State University

Tagged Divisions

Materials

times middle school students find science uninteresting simplybecause they do not see a relevance to their live experiences11. By having an influential and encouragingteacher presenting the significance of science in their lives, a positive effect has been shown in students12.By providing engineering concepts student show an increased interest in science especially in the studentsgenerally disengaged in science and therefore focusing on a group of students often forgotten10,13.Despite materials and engineering being vital to our current society, few school curriculum plans providestudents a chance to explore concepts about materials and engineering. This case study outlines aninteractive way where students learn broader concepts and at times

Conference Session

Case Studies in Entrepreneurship

Collection

2013 ASEE Annual Conference & Exposition

Authors

Steven Chingnam Goh, University of Southern Queensland

Tagged Divisions

Entrepreneurship & Engineering Innovation

, such as research, education and business support. In addition to the process-centricprograms that are not conducive to business owners as day-to-day decision makers, there is alimitation of the availability of time and money to gain support and then innovate accordinglyin a planned and systematic fashion. Often than not, innovation came through as an adhocand experimental approach lacking in assurance of success but lacerated with zeal andpassion for the new products and improved processes one envisioned in one’s sleep. Oftenthan not, the source of finance for the experimentation and innovation is the “credit card”, inthe hope that the new product line will sell. Time constraint is a significant barrier to SMEsinnovating. Literature suggests

Conference Session

Recruitment, Retention and First-year Programs in ECE

Collection

2013 ASEE Annual Conference & Exposition

Authors

Hector A. Ochoa, The University of Texas at Tyler; Mukul Shirvaikar, University of Texas at Tyler

Tagged Divisions

Electrical and Computer

that the projects where not well prepared and a considerable amount of details were missingAfter analyzing the comments it was concluded that they were based on small problems thatwere not previously observed by the faculty. Therefore, a series of changes were made to thecourse in order to fix the problems and allow the students to have a more enjoyable experience.Course OutlineThe course outline was revamped to show in detail the days and topics of the laboratory andlectures. The outline also showed when the tests are going to be applied and when the laboratoryreports were due. This allowed the students to plan in advance how they organize their time. Theaim was to create a feeling of organization and structure. The course outline and

Conference Session

Novel Methods of Construction Education

Collection

2013 ASEE Annual Conference & Exposition

Authors

John Tingerthal, Northern Arizona University

Tagged Divisions

Construction

interpretation5. As such, this study ispresented in a descriptive narrative format using first person voice. The author acknowledgesthat, while these methods are not common in engineering and science research6, they areconsistent with the call to bring together disciplinary thinking with research-based practices ineducation which has been identified as a priority by the American Society for EngineeringEducation (ASEE) 7. The resulting description is intended to provide an example for futurestudies applying the Decoding process in order for researchers to better plan and understand theprocess. This study is significant because, while results of Decoding the Disciplines have beendocumented back to 20042, the literature is devoid of detailed descriptions of

Conference Session

Information Tools and Techniques for Engineering Education

Collection

2013 ASEE Annual Conference & Exposition

Authors

Giovanna Badia, McGill University; April Colosimo, McGill University

Tagged Divisions

Engineering Libraries

attention to elements on slides being discussed.22 At the same time, make use of drawing tools or turn on the option for participants to view the curser. Live demonstrations involve sharing the computer desktop or a particular application. Open applications beforehand and prepare browsers at websites of interest to prevent dead time. Just as with face-to-face sessions, you can present case studies or prompt students for topic suggestions if illustrating search tools. It can be distracting for participants to move back and forth from applications to the web conferencing software so it may require more planning in advance. Try to slow down when demonstrating, since there may be a delay between what the

Conference Session

FPD 5: Transitions and Student Success, Part I

Collection

2013 ASEE Annual Conference & Exposition

Authors

S. Patrick Walton, Michigan State University; Daina Briedis, Michigan State University; Mark Urban-Lurain, Michigan State University; Timothy J Hinds, Michigan State University; Carmellia Davis-King, Michigan State University; Thomas F. Wolff P.E., Michigan State University

Tagged Divisions

First-Year Programs

(academic ad- ministration, first year programs, advising, career planning, women and diversity programs, etc.) and curricular issues. He is principal investigator on several NSF grants related to retention of engineering students. As a faculty member in civil engineering, his teaching portfolio includes courses in geotechni- cal engineering, probabilistic methods, and a large introductory course in civil engineering. His research and consulting activities have focused on the safety and reliability of hydraulic structures, and he has participated as an expert in three different capacities regarding reviews of levee performance in Hurri- cane Katrina. He is a three-time recipient of his college’s Withrow Award for

Conference Session

NSF Grantees' Poster Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

Mary R. Anderson-Rowland, Arizona State University; Armando A. Rodriguez, Arizona State University; Anita Grierson, Arizona State University; Richard A. Hall Jr., Cochise College; Phil Blake McBride, Eastern Arizona College; John H Bailey, Eastern Arizona College; Rakesh Pangasa, Arizona State University; Clark Vangilder, Central Arizona College; Russell Cox

Tagged Topics

NSF Grantees Poster Session

the last year. The challenges that remain and future plans are also discussed.I. IntroductionThe need for more engineers in the United States has been known for several years. This needdrew more public attention in June 2001 when President Obama put out the call and set a goalfor at least 10,000 more engineers to be graduated each year in the US.1 At the end of August2011, President Barack Obama’s Jobs and Competitiveness council made an announcement tohelp this short-term goal: more than 40 major companies agreed to double the number ofengineering internships to help universities improve their retention rate of engineering students.2The National Science Foundation joined this effort in September of 2012 by announcing acooperative effort with

Conference Session

The Civil Engineering Technologist and the Civil Engineer – What’s the Difference?

Collection

2013 ASEE Annual Conference & Exposition

Authors

Joe D Manous Jr P.E., Institute for Water Resources, USACE; Jon D Nelson, Tetra Tech, Inc.

Tagged Divisions

Civil Engineering

Senior Executive organization. Demonstrates a high degree of Service creativity, foresight, and mature judgment in GS-15 planning organizing, and guiding extensive (20+ years) programs and activities of major consequences Uses creativity, foresight, and mature

Conference Session

Undergraduate Student Issues: Culture

Collection

2013 ASEE Annual Conference & Exposition

Authors

Rosalyn S. Hobson, Virginia Commonwealth University; Cindy Jong, University of Kentucky; Donna Joy Dockery; Mary Hermann, Virginia Commonwealth University; Teresa Jones Carter, Virginia Commonwealth University

Tagged Divisions

Women in Engineering

role socialization on girls’ choice topursue STEM careers has been alluded to in the literature [28]. The impact of sociocognitiveinfluences on girls’ interest in STEM careers will be further considered in this study, as well theinfluences of K-16 education and early to mid-career experiences in the workplace.Data Collection Plan Page 23.966.4Based on the review of the literature, an in-depth interview protocol [25] was developed for thepilot study. For the pilot study, the researchers conducted two interviews spaced about a weekapart following an brief introductory conversation to introduce the study to participants. The firstinterview lasted

Conference Session

A Challenge to Engineering Educators

Collection

2013 ASEE Annual Conference & Exposition

Authors

Canek Moises Luna Phillips, Purdue University; Kacey Beddoes, Purdue University, West Lafayette

Tagged Divisions

Liberal Education/Engineering & Society

framework.A Framework for Thinking about Public Communication of EngineeringThe three dimensions of S&E communication discussed above are related to the goals organizershave for any given event or program. Figure 2 presents a framework that combines theseelements. Figures 3 and 4 show that these dimensions influence the type of forum that is selectedfor a communication event. The framework can be used to help engineering educators andstudents reflect upon and plan their own communication initiatives, ideally working to overcomelimitations or problems that are created when relying solely on DM communication. We intendthe framework to help engineering educators and future engineers think through dimensions oftheir communication projects and

Conference Session

Intercollegiate and Cross-disciplinary Collaboration

Collection

2013 ASEE Annual Conference & Exposition

Authors

Matt Olfat, University of Virginia; Kari Wold, University of Virginia; Roy Lee Hayes Jr, University of Virginia; Mark Endel Paddrik, University of Virginia

Tagged Divisions

Multidisciplinary Engineering

educational process has been limited. Forexample, Mitchell, Hunsader and Parker 23 propose a simulation of a futures market togive students a grasp of how to value futures. They establish a lesson plan and even go sofar as to define the class size and time required to complete the simulation. Similarly,Hull, Kwak and Walker15 develop a simulation-based lesson to teach the intricacies ofIPO management and establish all the same metrics. Stretcher and McLain30 flip theprocess by developing a lesson wherein the students themselves must program asimulation to calculate net present value. Observably, there exist a number of singular simulation proposals for individualtopics in relatively introductory finance. However, none go so far as to simulate

Conference Session

Assessment of Community Engagement

Collection

2013 ASEE Annual Conference & Exposition

Authors

Angela R Bielefeldt, University of Colorado Boulder; Kurt Paterson P.E., Michigan Technological University; Chris Swan, Tufts University; Olga Pierrakos, James Madison University; David O Kazmer, University of Massachusetts, Lowell; Annie Soisson, Tufts University

Tagged Divisions

Community Engagement Division

lifecycle stages -- fromdevelopment to plan new activities to well-established programs in need of some revision. Forexample, Kisaalita’s international, interdisciplinary SL capstone design course at the Universityof Georgia has been running yearly since 2003.35 By comparison, Catalano’s redesigned seniorcapstone design course in bioengineering at Binghamton University was first offered with a SLmodel in the 2011/2012 academic year. Meanwhile, the integration of SL into a required year-long first year introduction to engineering course sequence at Walla Walla University wasproposed. Page 23.1080.5Prior to the workshop, participants read various

Conference Session

FPD 9: First-Year Engineering Courses, Part III: Research, Sustainability, and Professionalism

Collection

2013 ASEE Annual Conference & Exposition

Authors

Dirk Colbry, Michigan State University; Katy Luchini-Colbry, Michigan State University

Tagged Divisions

First-Year Programs

varieddepending on their interests, skill sets, and research domain.Course Descriptions and PrerequisitesThis seminar was limited to Honors College members in their first- or second-year at MichiganState University, and most of the advertising and recruiting was handled by Honors Collegeadvisers during freshman orientation or sophomore course-planning appointments. For theinitial, project-based seminar (dubbed “Cyber Green”) the course description focused more onengineering aspects of the research problem: UGS 200H: Sustainability in Super Computing This seminar will introduce students to conducting research using High Performance Computing. In the first semester, students will learn how to use Computer Aided Design and High

Conference Session

Programs in Support of Systems Engineering Education

Collection

2013 ASEE Annual Conference & Exposition

Authors

Michael C Smith, University of Virginia; Barry Horowitz, University of Virginia; Thomas S. Brett, Dept of Systems Engineering, School of Engineering and Applied Science

Tagged Divisions

Systems Engineering

#required#prerequisite#courses#or#to# refresh#those#who#have#already#taken#those#courses,#but#do#not#feel#academicFready##Veterans#are#already#realizing#benefits#from#their#advanced#degree#in#systems#engineering,#as#evidenced#by#both#employment#opportunities#and#career#opportunities.##As#the#AMPFV#program#continues#to#produce#new#graduates,#future#data#collection#efforts#will#calibrate#program#value#as#determined#from#the#perspectives#of#students,#employers,#and#the#University.##This#paper#elaborates#on#the#threeFyear#effort#for#an#AMPFV#program,#including#the#program#planning,#reFplanning,#evaluation#and#documentation#efforts#over#two#full#cycles#of#program#delivery.##Program!Concept!#The#University#of#Virginia#offers#a#Master's#of

Conference Session

Incorporating Technology into Construction Education

Collection

2013 ASEE Annual Conference & Exposition

Authors

Antoine Jean-Pierre Tixier, University of Colorado at Boulder; Alex Albert, University of Colorado

Tagged Divisions

Construction

construction personnel are more likelyto be injured on the job 18-21.The dynamic nature of construction work and task unpredictability on projects makes hazardrecognition difficult 22. In fact, a study conducted by Carter and Smith23 indicate a largeproportion of hazards as not being identified or assessed on typical projects. As a result,construction personnel are exposed to hazards that they are unaware of 24,25, which increases therisk of injury occurrence. During preconstruction planning, hazard evaluation generally involvespredicting task-methods and associated hazards. A risk analysis is then performed to identifyappropriate injury prevention techniques. Such approaches are common in research literature.For example, Mitropoulos and Guillama26

Conference Session

Novel Teaching Methods In Engineering Technology

Collection

2013 ASEE Annual Conference & Exposition

Authors

Edward E. Osakue, Texas Southern University; Jonathan J. Lewis, Texas Southern University

Tagged Divisions

Engineering Technology

. These are alternatives to preferred sizes forshaft cross-sectional diameters. Using preferred sizes in design reduces component varieties andminimizes production cost. It also maximizes the benefits of standardization of components andproducts. Adopting metric prefer sizes at the design phase ensures that subsequent planning anddecisions will be metric based. Design Instructors (technical and non-technical) in our collegesand universities thus have the greatest leverage in accelerating metrication if they would chooseto “go metric”. If graduates of technology and engineering are competent in SI units beforegraduation, they can make a profound impact on the economy and country due to the fact thattechnology drives modern economies. The standard

Conference Session

Engineering Management In The Classroom

Collection

2013 ASEE Annual Conference & Exposition

Authors

Brian E. White, CAU-SES; S. Jimmy Gandhi, California State University, Northridge

Tagged Divisions

Engineering Management

postulated (and will continue re-searching) why these universities choose to do this and how they plan to recoup these invest-ments. Currently, the authors hypothesize that their return on investment must be more thansimply enhancing their already outstanding reputations and attracting even more qualified stu-dents. There could be other ways of recovering this investment, by charging for completion cer-tificates, student testing, and certain forms of advertising on online pages, e.g., as is currentlypracticed by many web site providers. Moreover, once tuition is charged for online offerings,schools could charge much less than normal but with many more students, they could reap muchgreater revenues than for on-campus learning. Thus economies of scale

Conference Session

Undergraduate Student Issues II

Collection

2013 ASEE Annual Conference & Exposition

Authors

Ann Sharon Lourens, Nelson Mandela Metropolitan University (NMMU) Port Elizabeth South Africa

Tagged Divisions

Women in Engineering

plan of action to address areas that the WES would like todevelop further; and (d) four group workshop sessions which focussed on personal and career-related issues, namely, True Colours, a Team-building exercise, Assertiveness and ConflictManagement, and Portfolio Development 13. External training providers presented workshops onthe choices that women face in their work and personal lives and on how to dress and behaveprofessionally in the workplace 6.The principle was accepted that social support affects course achievement, as proposed by Marraand Brogue 9. Therefore, in an effort to provide social support and create an identity for womenengineering students, the engineering school secured its own WELA homeroom. In addition, inan effort to

Conference Session

NSF Grantees' Poster Session

Collection

2013 ASEE Annual Conference & Exposition

Authors

Kathleen L Kitto, Western Washington University; Debra S. Jusak, Western Washington University

Tagged Topics

NSF Grantees Poster Session

. The supporting web site for theproject is currently under development, is concept mapped based, built upon studentinput/assessments, and targeted to address known conceptual difficulties in MSE. Theconcept map base for the project is reported in this paper. The paper concludes with adescription of the remaining objectives for the iCollaborate project for the next academicyear and further dissemination plans. At the conclusion of the project, all materials willbe placed on the NSF sponsored National Science Digital Library (NSDL).The National Science Foundation is supporting the project (NSF CCLI/TUES #0941012).IntroductionThe iCollaborate Materials MSE project is a comprehensive research program that has anoverarching goal of improving

Conference Session

Introducing New Methodologies and the Incoming Students to Engineering Programs

Collection

2013 ASEE Annual Conference & Exposition

Authors

Flora S Tsai, Singapore University of Technology and Design; Kyle H Wong, Singapore American School

Tagged Divisions

International

-profit colleges may be left out of emerging highreputation online course networks. However, the continued growth ofconventional online programs can benefit the credit ratings of brand-name andniche institutions, especially if the well-reputed institutions band together aroundonline offerings to reduce operating costs (Martin, 2012). On the other hand, ifthe reputable institutions rush too carelessly into MOOCs, they could end upreducing their educational stronghold by diluting their brand. Thus, it is importantfor universities to plan carefully their long-term goals in entering the the MOOCmovement, and control the quality of the courses being posted (Lewin, 2012b).This paper is organized as follows: Section 2 reviews and compares the