Conference Session

Aerospace Division (AERO) Technical Session 4

Collection

2024 ASEE Annual Conference & Exposition

Authors

Terry Bristol, Institute for Science, Engineering and Public Policy, Portland State University

Tagged Divisions

Aerospace Division (AERO)

explores and clarifies the nature of the engineer’sconstrained but irreducible freedom in his book, The Existential Pleasures of Engineering. LouisBucciarelli at MIT has been a leading proponent of the philosophy of engineering. In his book,Designing Engineers, he properly identifies design as the core agenda of engineering practicewithin the context of a socially defined enterprise. In Philosophy of Engineering, Bucciarelli,sees the concerns of philosophers as relevant to engineering thought and practice, in negotiating3 Worth repeating here is that neither the INCOSE Handbook nor the recent Mind Set essay make any reference to either thermodynamics or anautonomous engineering agenda

Conference Session

Design in Multidisciplinary Learning Environment

Collection

2021 ASEE Virtual Annual Conference Content Access

Authors

Amy Dunford, NYU Tandon School of Engineering; Edwing A. Medina, New York University Tandon School of Engineering; Jack Bringardner, New York University Tandon School of Engineering

Tagged Divisions

Multidisciplinary Engineering

Paper ID #33723Investigating Team Roles Within Long-Term Project-Based LearningExperiencesMs. Amy Dunford, NYU Tandon School of Engineering Amy K. Dunford is the Vertically Integrated Projects (VIP) Program Manager at the NYU Tandon School of Engineering. Amy earned a master’s degree in Mechanical & Aerospace Engineering from the Uni- versity of California, Irvine and a master’s in Engineering Education from Purdue University. Amy spe- cializes in project-based learning management and curriculum development, and has prior experience as a first-year engineering laboratory course developer and instructor at UC Irvine.Dr

Conference Session

Engineering in High School

Collection

2005 Annual Conference

Authors

Malinda Zarske, University of Colorado at Boulder; Daria Kotys-Schwartz, University of Colorado at Boulder; Janet Yowell, University of Colorado at Boulder; Jacquelyn Sullivan, University of Colorado at Boulder

thebenefit of society. It also encourages them to select more rigorous courses as they prepare forcollege. We contend that high school students who complete courses in engineering have a betterunderstanding of, and a more solid foundation for, the mental processes and perspectives neededto achieve success in an increasingly technologically-driven world.The Creative Engineering CourseWith the benefits of teaching engineering at the high school level in mind, the IntegratedTeaching and Learning (ITL) Program at the University of Colorado at Boulder’s College ofEngineering and Applied Science partnered with the Denver School of Science and Technology

Conference Session

Emerging Trends in Engineering Education Poster Session

Collection

2005 Annual Conference

Authors

Amir Karimi; Dan Dimitriu

, teamwork, student ethics, and oral andwritten communication skills. The computer application aspect of the course is designed with thestrength of current students in mind. Students are introduced to basic computer applications inengineering and communications. The second part of the course is designed to instill theprinciples of teamwork and teach students the basics of group interactions. Students majoring invarious engineering disciplines are organized in groups to work together on various projects thatinclude engineering design problems, ethics, and project management. Each project generates areport that has a research portion followed by analysis, solution, and conclusion. The projectsconclude with each team making a public presentation in

Conference Session

New Course Development Concepts in ET II

Collection

2014 ASEE Annual Conference & Exposition

Authors

Tim Brower, University of Colorado, Boulder

Tagged Divisions

Engineering Technology

perceptions of the two programs, as well aslistening to industry representatives speak about the job opportunities available after graduation.Keep in mind that a student does not have to actually declare the E or ET path that they want topursue until they begin their junior year of courses. Page 24.1296.5 Fig. 2 Engineering Student Enrollment as a Function of Class, Aug. 2013 180 2010-11 2011-12 2012-13 2013-14 157

Collection

2009 Fall ASEE Middle Atlantic Section Conference

Authors

Neil J. Hutzler; Joanne S. Chadde; David Heil; William E. Kelly

Laboratory.6 Pearson, G., & Young, T. (Eds)., 2002. Technically speaking: Why all Americans need to know moreabout technology. Washington, D.C.: National Academy Press.7 Richards, L., 2007. Getting the word out. Prism , 16 (no.5). American Society for Engineering Education.8 DeVore, P. W. (1992). Technological literacy and social purpose. Theory into Practice 31(1), 59-63.9 Fogarty, R. (1991). The mindful school: How to integrate the curricula. Palatine, IL: IR I Skylight. ISBN0- 932935-31-1.10 Zuga, K., 1992. Social reconstruction curriculum and technology education. Journal of TechnologyEducation 3(2), 53-63.11 Wiggins, G., and McTighe, J., 1998. Understanding by Design. Alexandria, VA: Association forSupervision and Curriculum

Conference Session

First-Year Programs Division (FYP) - WIPS 2: Advising & Mentoring

Collection

2023 ASEE Annual Conference & Exposition

Authors

Maria Mosley, The Pennsylvania State University, Academic Adviser, Engineering Advising Center; Kellie Scofield; Jennifer Saltsgiver, The Pennsylvania State University Engineering Advising Center within the College of Engineering; Christine B. Masters, The Pennsylvania State University

Tagged Divisions

First-Year Programs Division (FYP)

ratio in the college made it challenging for academic advisers to focus onin-depth conversations with students during advising appointments. Academic advisers foundthat during their limited conversation time with students, they were addressing issues that weremore common in nature. Advisers were looking for a place to refer students to discuss thesecommon advising topics, such as learning university systems and selecting general educationclasses so a student’s time with the adviser could be focused on more substantive discussions.Keeping the above goals in mind, the following mission statement was created to guide theprogram: The Peer Advising Program will advance the College of Engineering mission by offering technical and advising

Conference Session

Pre-college: Summer Experiences for Students and Teachers (2)

Collection

2017 ASEE Annual Conference & Exposition

Authors

Trina L. Fletcher, Purdue University, West Lafayette (College of Engineering); Monique S Ross, Florida International University; Christopher Alexander Carr, National Society of Black Engineers; Brittany Boyd, National Society of Black Engineers

Tagged Topics

Diversity

Tagged Divisions

Pre-College Engineering Education Division

Paper ID #20592Classroom Instructors’ Perceptions of Site Leadership and Interest Outcomeswithin a Summer Engineering Program (Evaluation)Ms. Trina L Fletcher, Purdue University, West Lafayette (College of Engineering) Trina Fletcher is currently a doctoral candidate within the School of Engineering Education at Purdue Uni- versity. Her research focus includes informal STEM education, professional development, African Amer- icans in STEM and single-sex versus coeducation learning environments. Prior to Purdue and NSBE, she spent time in industry holding technical and operations-based roles and has experience with outreach

Conference Session

Communication as Performance

Collection

2016 ASEE Annual Conference & Exposition

Authors

Lydia Wilkinson, University of Toronto

Tagged Divisions

Liberal Education/Engineering & Society

development [12]. Whilethese two research fields discuss the cognitive underpinnings that support transfer, neither takesup the systems or mechanisms through which mastery of this knowledge is transferred andadapted between disciplines. Liyange et al look to research in business administration andorganizational behaviour to develop a knowledge transfer model for the engineering context.While specifically interested in the methods that engineering firms may use to cultivateknowledge transfer between employees, their work provides a useful review of knowledge-transfer models in business [13]. They borrow from Aliva and Leidner to differentiate betweendifferent perspectives of knowledge, as a state of mind, object, process, condition of access

Conference Session

Global Engineering in an Interconnected World

Collection

2007 Annual Conference & Exposition

Authors

Pedro Gazmuri, Pontificia Universidad Catolica de Chile; Gonzalo Pizarro, Pontificia Universidad Catolica de Chile; Jose Bilbao, Pontificia Universidad Catolica de Chile

Tagged Divisions

International

curricular adjustment. In a broader scope,the project would review the actual status and the kind of discussions and issues addressed inrelation to curricular analysis in the rest of the World, particularly in the USA and Europe1.The development of this Project, which is still active, has generated a very rich mind openingprocess in both academic institutions. A key aspect of this process has been the visit ofspecialists from different prestigious universities in the USA. They have offered seminaries andworkshops about issues like curricular design based on competences and skills, course programconstruction, methodologies for teaching – learning, new approaches for the teaching of physics,the relevance of Design in the training of an engineer

Conference Session

New Trends in ECE Education I

Collection

2008 Annual Conference & Exposition

Authors

Fred Cady, (Retired) Montana State University; John McLellan, Freescale Semiconductor

Tagged Divisions

Electrical and Computer

AC 2008-1177: PUTTING THE ENGINE BACK IN THE ENGINEERFred Cady, (Retired) Montana State University Fredrick Cady is a Professor Emeritus in the Electrical and Computer Engineering Department, Montana State University. He has been involved with ABET accreditation for the Electrical Engineering and Computer Engineering programs at Montana State University for 20 years. He is interested in improving the quality of engineering education and has authored four microcomputer textbooks. He has a Ph. D. in electrical engineering from the University of Canterbury, NZ and is a senior member of IEEE.John McLellan, Freescale Semiconductor John McLellan is a applications engineer for the University

Conference Session

Mechanical Engineering Division Technical Session 7

Collection

2019 ASEE Annual Conference & Exposition

Authors

Kathleen E. Cook, Seattle University; Yen-Lin Han, Seattle University; Gregory Mason P.E., Seattle University; Teodora Rutar Shuman, Seattle University; Jennifer A. Turns, University of Washington

Tagged Topics

Diversity

Tagged Divisions

Mechanical Engineering

Paper ID #26707Engineering Identity across the Mechanical Engineering MajorDr. Kathleen E. Cook, Seattle University Kathleen Cook, Ph.D. is an Associate Professor in and Chair of the Psychology Department at Seattle University. Dr. Cook received her doctorate in Social and Personality Psychology from the University of Washington, with a minor in quantitative methods and emphases in cognitive and educational psychology. Her research has included classroom learning, person perception, identity, and health perceptions.Dr. Yen-Lin Han, Seattle University Yen-Lin Han is an Assistant Professor in the department of Mechanical

Conference Session

Technology Literacy for Non-Engineers

Collection

2007 Annual Conference & Exposition

Authors

AnnMarie Thomas, University of Saint Thomas; Mark Breitenberg, Art Center College of Design

Tagged Divisions

Technological Literacy Constituent Committee

that it is their belief that any engineering topic could be made to meet the secondcriteria, however, the use of this criteria keeps relevance on the mind of the instructorwhen writing lectures and course materials. Below is a listing of some of the main coursetopics, as well as information on how they were presented. 1. Biologically Inspired Products: Students are introduced to products, buildings, and materials which are consciously based on biological systems. This unit is also used to stress the difference between being inspired by nature and in superficially copying the appearance of a natural organism. Janine M Benyus’ Biomimicry5 is recommended as supplemental reading as it gives examples of commercially viable biologically

Conference Session

Developing Systems Engineering Curricula

Collection

2010 Annual Conference & Exposition

Authors

Satinderpaul Devgan, Tennessee State University; Sachin Shetty, Tennessee State University; Saleh Zein-Sabatto, Tennessee State University

Tagged Divisions

Systems Engineering Constituent Committee

 definition, analysis and configuration management ·  Human Systems Integration ·  Life cycle engineering and life cycle cost analysis Page 15.775.4 Figure 1. Systems Engineering Process [2] To graduate competent electrical engineers with systems engineering skill sets, the educational (BSEE) programs should emphasize “systems thinking” throughout the curriculum. “Systems thinking” is the ability to always keep the ultimate objectives in mind throughout the design process and make the decisions to stay on track. This must occur throughout the requirements, the design, the production and deployment phases

Conference Session

Current Topics in IE Education

Collection

2005 Annual Conference

Authors

Veronica Dark; Frank Peters; Sarah Ryan; John Jackman; Sigurdur Olafsson

Session 1357 Engineering Problem Solving in Industrial Engineering Curriculum Reform Sigurdur Olafsson, Veronica Dark, John Jackman, Frank Peters, and Sarah Ryan Iowa State UniversityAbstractProblem solving is a major focus of the engineering profession, and upon graduation newengineers are faced with increasingly complex problems. Yet, existing engineering educationpractices often fall short in preparing students to tackle complex engineering problems that maybe ambiguous, open-ended and ill-structured. In this paper, we describe a newly developedlearning

Conference Session

Motivation

Collection

2017 ASEE Annual Conference & Exposition

Authors

Andrew Jackson, Purdue Polytechnic Institute; Nathan Mentzer, Purdue University, West Lafayette (College of Engineering); Jiawei Zhang, Purdue University, West Lafayette (College of Engineering); Rebecca Kramer, Purdue University, West Lafayette (College of Engineering)

Tagged Topics

Diversity

Tagged Divisions

Educational Research and Methods

farm operation harvest crops sustainably.Throughout the curriculum experiences students document plans, observations and test results,and sketches of their work. These design notebooks also enable a final demonstration of theirgripper and “training” on their gripper design in a class presentation. The lesson aligns withStandards for Technological Literacy 8 – 11 26 and Next Generation Science Standards HS-ETS1-1 – HS-ETS1-4 27, related to engineering design, modeling, and troubleshooting.In addition to alignment with national standards, we feel that the design experience aligns withthe psychosocial factors just described. First, for societal relevance, the design experience isintended to be human-centered, with an end user in mind

Conference Session

Promoting Engineering and Technological Literacy

Collection

2016 ASEE Annual Conference & Exposition

Authors

Jonathan Grunert, Virginia Tech; Stephanie G. Adams, Virginia Tech

Tagged Topics

Diversity

Tagged Divisions

Technological and Engineering Literacy/Philosophy of Engineering

societywhere those projects exist. Related, Rowena “wanted to understand a little bit more about theway they [engineers] think.” By understanding how they think, she explained, we can bettercomprehend, as Marley also said, “how to use engineering to solve social problems.” When asked about how the course met their expectations, the students responded with agreat deal of focus on how Citizen Engineering helped expand notions of engineering to includenon-engineers’ stakes in engineering projects. Marley was clear about this: “Learning aboutengineering, citizen engineering, will allow me to go into general engineering subjects with moreof a mind toward citizens, not engineers and non experts. More of a willingness to cooperatewith them directly on

Collection

2000 Annual Conference

Authors

Lisa A. Haston; James S. Fairweather; P. David Fisher; Diane Rover

Session 2325 Linking Engineering Service Courses with Engineering Design P. David Fisher, James S. Fairweather, Diane T. Rover, Lisa A. Haston Michigan State UniversityAbstractThis paper focuses on the important role engineering service courses could play in a student’smajor engineering design experience. It explores opportunities for students to apply knowledgeacquired and skills learned in these courses to their multidisciplinary, engineering designexperiences. But transforming these courses and linking them more formally to engineeringdesign may require that engineering faculty and administrators rethink

Conference Session

Developing Systems Engineering Curriculum, Part II

Collection

2011 ASEE Annual Conference & Exposition

Authors

Ricardo Pineda, University of Texas, El Paso; John E. Weaver, Lockheed Martin Aeronautics Company; Oscar H. Salcedo, University of Texas, El Paso; Jose Luis Falliner, The University of Texas, El Paso; Richard T. Schoephoerster, University of Texas, El Paso

Tagged Divisions

Systems Engineering

newopportunities for expansion.Recent research findings on the best practices for industry-university collaboration8 seem tovalidate our relational model and points out the need to enhance our model by examining the setof best practices against our model basic premises.There are some questions in our minds about the sustainability of the model if we keep growingat the rate we have been growing over the last 3 years; can we keep sending our students to asemester long (summer) practice when the numbers are 40 or more per semester? Should we capour enrollment if our working principles are threatened? How many companies and industries arereally willing to commit to a sizeable investment to get engineering students into a practice basedcurriculum? Should there

Conference Session

NSF Grantees Poster Session

Collection

2018 ASEE Annual Conference & Exposition

Authors

Stephanie Farrell, Rowan University; Rocio C. Chavela Guerra, American Society for Engineering Education; Alexandra Longo, American Society for Engineering Education; Rossen Tsanov, American Society for Engineering Education

Tagged Topics

Diversity, NSF Grantees Poster Session

Paper ID #23550A Virtual Community of Practice to Promote LGBTQ Inclusion in STEM:Member Perceptions and Community OutcomesDr. Stephanie Farrell, Rowan University Dr. Stephanie Farrell is Professor and Founding Chair of Experiential Engineering Education at Rowan University (USA) and is looking forward to serving ASEE as President in 2018-19. From 1998-2016, Stephanie was a faculty member in Chemical Engineering at Rowan. Dr. Farrell has contributed to engineering education through her work in experiential learning, focusing on areas of pharmaceutical, biomedical and food engineering. She has been honored by the American

Conference Session

Understanding the Discipline of Engineering

Collection

2017 ASEE Annual Conference & Exposition

Authors

Edward J. Berger, Purdue University, West Lafayette (College of Engineering); Gireesh Guruprasad, Purdue University, West Lafayette (College of Engineering); Ryan R. Senkpeil, Purdue University, West Lafayette (College of Engineering)

Tagged Divisions

Educational Research and Methods

Paper ID #20033Characterizing the Alignment in Faculty and Student BeliefsDr. Edward J. Berger, Purdue University, West Lafayette (College of Engineering) Edward Berger is an Associate Professor of Engineering Education and Mechanical Engineering at Purdue University, joining Purdue in August 2014. He has been teaching mechanics for nearly 20 years, and has worked extensively on the integration and assessment of specific technology interventions in mechanics classes. He was one of the co-leaders in 2013-2014 of the ASEE Virtual Community of Practice (VCP) for mechanics educators across the country. His current research

Conference Session

First-Year Programs: Assessment

Collection

2017 ASEE Annual Conference & Exposition

Authors

Senay Purzer, Purdue University, West Lafayette (College of Engineering); Kerrie A Douglas, Purdue University, West Lafayette (College of Engineering); Jill Anne Folkerts, Purdue University; Taylor V. Williams, Purdue University, West Lafayette (College of Engineering)

Tagged Divisions

First-Year Programs

Paper ID #20388An Assessment Framework for First-Year Introduction to Engineering CoursesDr. Senay Purzer, Purdue University, West Lafayette (College of Engineering) Senay Purzer is an Associate Professor in the School of Engineering Education. Her research focuses on teaching and assessment associated with key aspects of engineering design such as innovation and decision-making.Dr. Kerrie Anna Douglas, Purdue University, West Lafayette (College of Engineering) Dr. Douglas is an Assistant Professor in the Purdue School of Engineering Education. Her research is focused on methods of assessment and evaluation unique to

Conference Session

Faculty Development Division (FDD) Technical Session 2

Collection

2024 ASEE Annual Conference & Exposition

Authors

Dayna Lee Martínez, Society of Hispanic Professional Engineers, Inc.; Kimberly D Douglas P.E., Society of Hispanic Professional Engineers, Inc.; Andrea D. Beattie, Society of Hispanic Professional Engineers, Inc.; Esther Gonzalez

Tagged Topics

Diversity

Tagged Divisions

Faculty Development Division (FDD)

of Black Engineers (NSBE), theAmerican Indian Science and Engineering Society (AISES), the Society for Advancement ofChicanos/Hispanics and Native Americans in Science (SACNAS), the Society of WomenEngineers (SWE), Great Minds in STEM (GMIS), and the Mexican American EngineeringSociety (MAES), which facilitated regular benchmarking sessions among the sevenorganizations, enhancing the program through valuable information exchange.Originally planned for four years, the FDS extended its impact to five, concluding in 2020. The2020 symposium, held virtually due to the COVID-19 pandemic, showcased the program'sadaptability. Following a hiatus in 2021, the FDS made a return with in-person meetings duringSHPE’s annual convention in 2022 and 2023

Conference Session

Reimagining Engineering Ethics

Collection

2020 ASEE Virtual Annual Conference Content Access

Authors

Grant A. Fore, Indiana University Purdue University, Indianapolis; Justin L. Hess, Purdue University; Andrew Katz, Virginia Tech

Tagged Topics

Diversity

Tagged Divisions

Engineering Ethics

knowledge/skills in pursuit ofaddressing a problem/need is a fundamentally ethical act. It is ethics first and engineeringsecond. Ethics is not an afterthought, but neither is engineering. Ethics is found in the richexperiences of relating to ourselves and to others. In this framing, ethics is about living and, inliving, responding with care and an inquiring mind to the exigencies born from relationality.Engineering is one mode of responding to life lived in a world of interaction. Through a livedethics, we (re)fashion ourselves, others, and the world in which we dwell. Given that much of myprofessional focus is directed at education, this leads me to a difficult question: if one desired todo so, how should this be taught to budding engineers

Conference Session

Track 2: Technical Session 7: Assessing Key STEM Identity Constructs among Hispanic Engineering Students and Professionals

Collection

2024 Collaborative Network for Engineering & Computing Diversity (CoNECD)

Authors

Dayna Lee Martínez, Society of Hispanic Professional Engineers, Inc.; Kimberly D Douglas P.E., Society of Hispanic Professional Engineers, Inc.; Esther Gonzalez; Andrea D. Beattie, Society of Hispanic Professional Engineers, Inc.

Tagged Topics

CoNECD Paper Sessions, Diversity

Paper ID #40721Assessing Key STEM Identity Constructs among Hispanic EngineeringStudents and ProfessionalsDr. Dayna Lee Mart´ınez, Society of Hispanic Professional Engineers, Inc. Dayna is a Senior Director of Research & Impact at the Society of Hispanic Professional Engineers (SHPE), where she leads a team of professionals who specialize in data-driven design and implementa- tion of programs and services to empower pre-college students, parents, graduate students, and faculty members in STEM fields, with a particular focus on advancing Hispanic representation and success. With over 15 years of experience in creating

Conference Session

Track : Graduate - Technical Session 8

Collection

2019 CoNECD - The Collaborative Network for Engineering and Computing Diversity

Authors

Sharnnia Artis, University of California, Irvine; Stacie LeSure, Engineers for Equity

Tagged Topics

Diversity, Graduate Education

CASE STUDIES FOR Too Black to be Woman and Too Much Woman to be a Man: Best Practices from Black Women Persisting through Doctoral Engineering and Computing Programs Case Study #1: Black EyesHow does your race impact your experience in your doctoral program?My race impacting my experience in this department is huge because not only am Ithe only Black PhD candidate in Computer Science in the history of this school,there’s only been five other black students who have graduated from thisdepartment. Knowing this makes me think more about the school and why it beenso difficult for the staff here to recruit other students like me. I know they exist, soit's strange for me to sit here and know that I'm the

Conference Session

Track 1: Technical Session 2: Unlocking Innovation: Empowering Underrepresented Entrepreneurs in Interdisciplinary Engineering Technology

Collection

2025 Collaborative Network for Engineering & Computing Diversity (CoNECD)

Authors

Teddy Ivanitzki, American Society for Engineering Education; Elsabeth Mekonnen

Tagged Topics

2025 CoNECD Paper Submissions, Diversity

Paper ID #45156Unlocking Innovation: Empowering Underrepresented Entrepreneurs in InterdisciplinaryEngineering TechnologyDr. Teddy Ivanitzki, American Society for Engineering Education Dr. Teddy Ivanitzki is part of Fellowships and Research Opportunities (FRO) by ASEE. FRO is managing a large fellowship/ research and scholarship grants, contracts, and cooperative agreements under STEM umbrella with total of $15M/year.Elsabeth Mekonnen ©American Society for Engineering Education, 2025 Graduate, Engineering, Race/Ethnicity, Entrepreneurship Unlocking Innovation: Empowering

Conference Session

Experiential Learning and Globalization in BME

Collection

2011 ASEE Annual Conference & Exposition

Authors

Megan Ida O'Connor, Milwaukee School of Engineering; Linda Young, MSOE School of Nursing; John D. Gassert, Milwaukee School of Engineering

Tagged Divisions

Biomedical

out, though, students in the nursing andengineering departments have been taught to process and accomplish responsibilities incontradictory styles. By no means does this indicate towards a superior method of understanding,but temporary struggles do rise out of the polarity between the linear consideration of theengineering mind and the wide eyed picture of the nursing mentality. In truth, part of thedifference stems from the contrast in motivating factors between the groups. The engineers findeasy participation and motivation but have more problems finding significant projects for all thestudents; whereas, the nursing students have abundant project opportunities but are seeminglymissing copious student contribution. By being aware and

Conference Session

Critical Thinking and Creative Arts

Collection

2009 Annual Conference & Exposition

Authors

Helen Donis-Keller, Franklin W. Olin College of Engineering

Tagged Divisions

Liberal Education

students in mind. Thecombination of media serves at least two functions. It emphasizes the development of an ideafollowed by selection of the most appropriate means to realize the idea (from at least four formsof media). It also provides an introduction to the use of several types of media in a single classrather than requiring that a student take three or four introductory classes, something that maynot be possible in the undergraduate engineering curriculum. Students also learn, by studyingwork of professional contemporary artists, the components of professional practice in thesefields, and it is expected that students will come to realize that art has an important place ineducation and for life in contemporary society. The course differs from

Conference Session

Public Engineering of Engineering, K12 Standards, and Overview

Collection

2008 Annual Conference & Exposition

Authors

Don Giddens, Georgia Institute of Technology; Greg Pearson, National Academy of Engineering

Tagged Divisions

K-12 & Pre-College Engineering

underrepresented groups for the country to maintain, letalone increase, its technological capability.13 Thus messages that effectively encouragegirls and underrepresented minorities to consider careers in engineering could be crucialto U.S. success and leadership in the future.This paper reports on messaging research conducted by the National Academy ofEngineering (NAE) with support from the National Science Foundation.Message DevelopmentIn the lexicon of marketing, messages are a key component of branding. A brandassociates specific traits in a person’s mind that induce behavior. At one time, brandswere associated only with consumer products, such as dish soap, cereal, or new cars.Branding is now applied more broadly, to organizations, to entire