Minneapolis, MN
August 23, 2022
June 26, 2022
June 29, 2022
Entrepreneurship & Engineering Innovation Division Technical Session 6
13
10.18260/1-2--41328
https://peer.asee.org/41328
276
Bala Maheswaran is currently a senior faculty in the College of Engineering, Northeastern University. He has contributed and authored over one hundred publications consisting of original research and education-related papers, and conference proceedings. He has over twenty years of experience in teaching at Northeastern University. He is the Chair of the Engineering Physics Division, ASEE, Chair and executive board member, ASEE NE Section; the co-chair of TASME Conference (Technological Advances in Science, Medicine and Engineering, Toronto, Canada), Academic Member and the Unit Head, Electrical Engineering, ATINER (Athens Institute for Education and Research, Athens, Greece).
A charismatic educator, Dr. Maheswaran has received several awards including the Northeastern University first-year Engineering Outstanding Teaching Award twice, the ASEE-Northeast Section Outstanding Teaching Award, the ASEE Division Distinguished Educator and Service Award. He was also the nominee for the ASEE National Outstanding Teaching Medal and nominated to be the ASEE Fellow. Honoring his outstanding contribution, the TASME presented an award in his name at the 24th year award ceremony: “Dr. Bala Maheswaran Junior Faculty Award 2020 for Excellence in Science Education”, and awarded him the Life Time Achievement Award in 2021.
Abstract New ideas and new products are the major strengths for revenue growth in today's vibrant commercial setting. The growing popularity of customer-orientated technological innovation has led to different approaches that feature customer involvement in new product development. The transition from an old model with no or little customer involvement to a customer-based approach that values customer feedback on innovations requires more attention to competitors in the field as their products are based on similar concepts. Innovation based on the customers’ needs is a more commercially beneficial and interactive approach to fulfill the market need. Importantly, involving customers in the innovation process requires a new set of concerns, concepts, and decision-making: customers have a lot of options, and companies have to compete for business ever more intensely.
When preparing a survey for market research, the main goal should be to validate consumer needs and willingness to buy the product. Determining the demographic to which the product appeals to can narrow down a target market and the features of the product that interest customers. Additionally, customer surveys, market analysis, and business plans are some important elements for success. How to conduct market research is especially vital. This article will focus on successful market research methods, sample survey questions, survey samples, results, and an analysis of productive innovations. New product designs developed by undergraduate students using market research will also be summarized. In addition, this work teaches students to master various skills, such as research, persistence, design, construction, and technical writing.
Maheswaran, B., & Griffin, T., & Shen, D., & Patel, J. (2022, August), Customer-Driven approach in Entrepreneurship Innovation Paper presented at 2022 ASEE Annual Conference & Exposition, Minneapolis, MN. 10.18260/1-2--41328
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