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Evaluating University Students’ Web Communication Competency On Multimedia Applications And Influential Factors Through International Industry Academy Collaboration By Using Global Aca Certification

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Conference

2010 Annual Conference & Exposition

Location

Louisville, Kentucky

Publication Date

June 20, 2010

Start Date

June 20, 2010

End Date

June 23, 2010

ISSN

2153-5965

Conference Session

Online and Web-based Education

Tagged Division

Computers in Education

Page Count

12

Page Numbers

15.534.1 - 15.534.12

DOI

10.18260/1-2--15969

Permanent URL

https://peer.asee.org/15969

Download Count

207

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Paper Authors

author page

HsinPiao Hsu Kainan University

author page

Hui-Ying Wu Ching Yun University

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Abstract
NOTE: The first page of text has been automatically extracted and included below in lieu of an abstract

Evaluating University Students’ Web Communication Competency on Multimedia Applications and Influential Factors through International Industry-Academy Collaboration by Using Global ACA Certification

Abstract

Through international industry-academy collaboration with Certiport and Adobe Certified Associate (ACA), using data mining from ACA global score database, this study selected international ACA as a global standard tool to evaluate Northern Taiwanese university students’ web communication competency in the domains of web design and multimedia applications, and furthermore to identify the influential factors of web communication competency. The results of this study will be used as references for industrial companies in planning and developing human resources and also for educational academies in cultivating university students’ web communication competency. Two hundred and fifty-two sample participants from different departments of Kainan University in Northern Taiwan were tested by web communication domain which includes six authorized competency indicators: (a) setting project requirements, (b) planning site design and page layout, (c) understanding Adobe Dreamweaver interface, (d) adding content, (e) organizing content, and (f) evaluating and maintaining a site. The results indicated that there were significant differences between students of the Information Communications Department and those of other departments in the domain of web communication. Four competency indicators of planning site design and page layout, understanding Adobe Dreamweaver interface, adding content, and organizing content were detected, and the findings were that the IC Department students outperformed the others. The students’ background variables on the influence of web communication competency were analyzed and results indicated that background variables such as age, experience using computers, and total credits of computer courses taken played significant roles in students’ web communication competency.

Keywords: Industry-Academy Collaborate, Web Communication Competency, Information Literacy, Webpage, Adobe Certified Associate (ACA)

Hsu, H., & Wu, H. (2010, June), Evaluating University Students’ Web Communication Competency On Multimedia Applications And Influential Factors Through International Industry Academy Collaboration By Using Global Aca Certification Paper presented at 2010 Annual Conference & Exposition, Louisville, Kentucky. 10.18260/1-2--15969

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