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Texas A&M Engineering Academies: Impacts of Effective Marketing

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Conference

2019 CoNECD - The Collaborative Network for Engineering and Computing Diversity

Location

Crystal City, Virginia

Publication Date

April 14, 2019

Start Date

April 14, 2019

End Date

April 22, 2019

Conference Session

Track : Collegiate - Technical Session 8

Tagged Topics

Diversity and Collegiate

Page Count

11

Permanent URL

https://peer.asee.org/31797

Download Count

6

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Paper Authors

biography

Jon Carter Buchanan Texas A&M University

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Mr. Buchanan has always had a passion for working with students. After spending many years in full-time ministry, he began working for Texas A&M University in 2009 as an Admissions Counselor. He served as lead transfer advisor for the Aggieland Prospective Student Center and was also the liaison for the Program for System Admission. From 2016-2018, he was Associate Director of Engineering Academies, spending the majority of his time on recruiting students for the program. He currently serves as the Director of Recruiting for the College of Engineering and is responsible for recruitment and diversity efforts at both the undergraduate and graduate levels.

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biography

Amy Suzan Klinkovsky Texas A&M Engineering

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Amy Klinkovsky has nearly 25 years experience in communications, 17 of those in higher education. Her career with Texas A&M Engineering began in 2016 after having spent eight years in Los Angeles, California, where she earned a master's degree and worked in the entertainment and non-profit industries. She has a passion for creating opportunities for students with diverse voices to share their stories.

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Abstract

The Texas A&M Engineering Academies program is an innovative, co-enrollment pathway for any student interested in pursuing an engineering degree at Texas A&M University. Students admitted to the program are Texas A&M engineering students co-enrolled in the College of Engineering at Texas A&M University and at a participating 2-year institution. Texas A&M faculty teach the Texas A&M engineering courses on the 2-year campus while math, science and core curriculum courses are offered through the 2-year institution. Students spend a minimum of one year and a maximum of two years co-enrolled before transitioning full time to College Station to finish a bachelor’s degree.

Texas A&M has partnerships with six different 2-year institutions across Texas. While the admission, enrollment and program completion guidelines are standard across the Engineering Academies program, unique marketing schemes have been developed to promote each individual partnership - ranging from social media advertising to individual outreach, homeschool magazine ads to commercials on streaming services. These efforts aim to increase overall enrollment and target specific populations of underrepresented students. The overarching goals are to provide an accessible and affordable Aggie engineering degree to students and ultimately contribute to the technically trained workforce in Texas and beyond. This program is a great option for students who want to stay close to home, save money and enjoy small class sizes at the beginning of their academic careers. Effective marketing has been and continues to be critical to the success of this program.

Buchanan, J. C., & Klinkovsky, A. S. (2019, April), Texas A&M Engineering Academies: Impacts of Effective Marketing Paper presented at 2019 CoNECD - The Collaborative Network for Engineering and Computing Diversity , Crystal City, Virginia. https://peer.asee.org/31797

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