Conference Session

Chemical Engineering Education: Underclass Years

Collection

2010 Annual Conference & Exposition

Authors

Lisa Bullard, North Carolina State University; Donald Visco, Tennessee Technological University; David Silverstein, University of Kentucky; Jason Keith, Michigan Technological University

Tagged Divisions

Chemical Engineering

). Page 15.1096.1411. F. W. Taylor, The Principles of Scientific Management, New York: Harper & Brothers.12. B. E. Ashforth, S. H. Harrison and K. G. Corley, “Identification in Organizations: An Examination ofFour Fundamental Questions”, Journal of Management, 34(3), 325 (2008).13. F. A. Mael and B. E. Ashforth, “Alumni and Their Alma Mater: A Partial Test of the ReformulatedModel of Organizational Identification”, Journal of Organizational Behavior, 13, 103 (1992).14. R. Van Dick, J. Ullrich and P. A. Tissington, “Working under a Black Cloud: How to SustainOrganizational Identification after a Merger “,British Journal of Management, 17(S1), S69 (2006).15. C. Bullis and B. Bach, “Socialization Turning Points: An Examination of Change in

Conference Session

Chemical Engineering Education: Upperclass Years

Collection

2010 Annual Conference & Exposition

Authors

Lisa Bullard, North Carolina State University

Tagged Divisions

Chemical Engineering

by a retired industrial practitionerwho had a good idea of the types of deliverables that were representative of what studentswould encounter in the workplace, but this may not be the case today. In addition, theadvent of process simulators in the 1970’s and 1980’s had a huge impact on the way thatsenior design is currently taught. This paper summarizes the author’s selection of themost effective, innovative approaches for the capstone design course reported recently inthe literature or discussed at previous conferences. The challenges associated withteaching senior design, and approaches successfully applied to address these challenges,are also described.IntroductionThe senior design course in chemical engineering typically includes both

Conference Session

Conceptual Learning

Collection

2010 Annual Conference & Exposition

Authors

Aidsa Santiago Roman, University of Puerto Rico, Mayagüez; Ruth Streveler, Purdue Universtiy; Paul Steif, Carnegie Mellon University; Louis DiBello, University of Illinois at Chicago

Tagged Divisions

Educational Research and Methods

engineering science.Paul Steif, Carnegie Mellon University Paul S. Steif is a Professor of Mechanical Engineering at Carnegie Mellon University. He received a Sc.B. in engineering from Brown University (1979) and M.S. (1980) and Ph.D. (1982) degrees from Harvard University in applied mechanics. He has been active as a teacher and researcher in the field of engineering mechanics. In particular, Dr. Steif develops and implements new approaches and technologies to measure student understanding of engineering and to improve instruction.Louis DiBello, University of Illinois at Chicago Louis DiBello is an Associate Director of the Learning Sciences Research Institute (LRSI) and

Conference Session

Technology-Enhanced Learning

Collection

2010 Annual Conference & Exposition

Authors

Glenda Scales, Virginia Tech; Sharon Caraballo, George Mason University; James Groves, University of Virginia; Rosalyn Hobson, Virginia Commonwealth University; Linda Vahala, Old Dominion University; Catherine Amelink, Virginia Tech

Tagged Divisions

Continuing Professional Development

Graduate Engineering Program.Rosalyn Hobson, Virginia Commonwealth University Dr. Rosalyn S. Hobson is the Associate Dean for Graduate Studies and Associate Professor of Electrical Engineering at Virginia Commonwealth University in Richmond, Virginia where she joined the faculty in 1996. She also serves as the Director of the VCU - University of KwaZulu Natal International Partnership. She received her B.S., M.S., and Ph.D. degrees in Electrical Engineering from the University of Virginia. She served as a Science and Technology Diplomacy Fellow at the U.S. Agency for International Development (USAID) as a Higher Education Science and Technology Specialist and provides leadership for

Conference Session

Enhancing Environmental Engineering Education

Collection

2010 Annual Conference & Exposition

Authors

Jess Everett, Rowan University

Tagged Divisions

Environmental Engineering

-books: the views of 16,000 academics: Results from the JISC National E-Book Observatory”, Aslib Proceedings: New Information Perspectives 61(1):33-47.7. Appleton, L. (2005) “Using electronic textbooks: promoting, placing and embedding”, The Electronic Library, 23(1):54-63.8. Dong, S., S. Xu and X. Lu (2009) “Development of online instructional resources for Earth system science education: An example of current practice from China”, Computers & Geosciences, 35:1271–1279.9. Ravid, G., Y. Kalman, and S. Rafaeli (2008) “Wikibooks in higher education: Empowerment through online distributed collaboration”, Computers in Human Behavior, 24:1913–1928.10. Crestania, F. and M. Melucci (2003) “Automatic construction of hypertexts for

Collection

2010 ERC

Authors

Sohi Rastegar

  Renewable Energy  Bioactuation (BSBA)  Bioactuation (BSBA)  Biomass (HyBi)  Biomass (HyBi)  And Env. Design (SEED)  And Env. Design (SEED)  Storage (RESTOR)  Storage (RESTOR)  S. Chi Liu , CMMI  S. Chi Liu , CMMI  George Antos, CBET  George Antos, CBET  Larry Bank, CMMI  Larry Bank, CMMI  L. Esterowitz, CBET  L. Esterowitz, CBET Y. Gianchandani*, ECCS Y. Gianchandani*, ECCS  J. Regalbuto*, CBET

Collection

2010 ERC

Authors

Sohi Rastegar

  Renewable Energy  Bioactuation (BSBA)  Bioactuation (BSBA)  Biomass (HyBi)  Biomass (HyBi)  And Env. Design (SEED)  And Env. Design (SEED)  Storage (RESTOR)  Storage (RESTOR)  S. Chi Liu , CMMI  S. Chi Liu , CMMI  George Antos, CBET  George Antos, CBET  Larry Bank, CMMI  Larry Bank, CMMI  L. Esterowitz, CBET  L. Esterowitz, CBET Y. Gianchandani*, ECCS Y. Gianchandani*, ECCS  J. Regalbuto*, CBET

Conference Session

Mechanical and Architectural Engineering Laboratories

Collection

2010 Annual Conference & Exposition

Authors

Anthony Toyama, Texas A&M University at Qatar; Reza Sadr, Texas A&M University at Qatar

Tagged Divisions

Division Experimentation & Lab-Oriented Studies

Setra pressure transducers. All flow loops wereconstructed using 2” PVC with the ability to connect pressure transducers and flow meters toLabview modules or multimeters. This setup is capable of producing stable volumetric flow ratesbetween 5-130 GPM with a maximum pressure of 45 PSI.The external flow equipment was primarily composed of an Engineering Laboratory Designwind tunnel with a working test section of 0.3x0.3x0.6m and a maximum linear free streamvelocity of approximately 7.2 m/s. For the purpose of the external flow experiment a cylinderwith a pressure tap on one face was mounted to a rotating damper actuator and allowed to rotatearound its axis. This allowed the pressure at any point along the surface of the cylinder to bemeasured

Conference Session

Computational Tools and Simulation III

Collection

2010 Annual Conference & Exposition

Authors

Stephen Crown, University of Texas, Pan American; Arturo Fuentes, University of Texas, Pan American; Robert Jones, University of Texas, Pan American; Rajiv Nambiar, University of Texas, Pan American; Deborah Crown, San Jose State University

Tagged Divisions

Computers in Education

development of achat-bot built on student’s questions and understandings and perceptions of course contentprovides the instructor with a unique look onto the minds of students. With the oversight anddirection of the instructor and with the aid of students a true content specific engineeringartificial intelligence may be created. Through this process we may better understand thecomplex learning process of our students. Page 15.181.12Bibliography1. S. Crown, "Using Web-Based Games to Enhance the Teaching of Engineering Graphics" Proceedings of theIASTED International Conference, Computers and Advanced Technology in Education. Philadelphia, PA. May1999

Collection

2010 Public Policy Colloquium

Authors

Gerald Holder

  research facilities available to accredited biofuel  engineering programs. Pending in House subcommittee on Energy and the  Environment. Community College Energy Training  Act H.R.3731 •  Provides grants to  community colleges for  workforce training and  education in sustainable  energy industries and  practices. (Pending in House Subcommittee  on Higher Education, Lifelong  Learning, and Competitiveness.) •  Related Senate legislation  S.1097  is before the  Committee on Energy and  Natural Resources. NASA Re‐Authorization Issues: •  Human space exploration—how  •  Keep using International Space  far; at what cost?  Station after 2015? •  Augustine estimate: $3 billion  •  Growing

Conference Session

New Learning Paradigms II

Collection

2010 Annual Conference & Exposition

Authors

Juyeon Yun, Purdue University; Monica Cardella, Purdue University; Senay Purzer, Purdue University; Ming-Chien Hsu, Purdue University; Yoojung Chae, Purdue University

Tagged Divisions

Educational Research and Methods

4.08 .97 technology. Item 5. I know how engineering can be used to help society. 4.25 .81 Item 10. I know how to apply engineering-related concepts in my daily life. 2.97 1.21 Item 11. I know how to explain engineering-related concepts to my child(ren). 2.97 1.18 Item 12. I know how to help my child(ren) with his/her engineering ideas and 3.00 1.15 skills. Item 14. I know how to find out more about engineering information to help 3.58 1.30 my child(ren)’s learning. Item 16. I am aware of engineering curriculum at my child(ren)’s school. 2.94 1.29 Component 2: Attitude

Conference Session

Tricks of the Trade in Teaching I

Collection

2010 Annual Conference & Exposition

Authors

Edward Gehringer, North Carolina State University

Tagged Divisions

New Engineering Educators

of universities have also provided facilities for students to submit anonymouscomments on a class. However, these tools are rarely used by students, tend to attractemotional complaints, and do not provide a coherent mechanism for improving delivery of acourse.Some instructors have rolled their own midterm evaluations using LMSs or off-the-shelfsurvey tools. These have often proved cumbersome. Austin and Austin [5]’s LMS lackedanonymous response capability; instructors could see who had answered a question. Thus,if they logged in to view results at a time when only a single student had responded, theycould figure out what that student had written. Second, substantial administrative supportwas needed: Instructors needed to import a Zip file

Conference Session

Construction Classroom Development

Collection

2010 Annual Conference & Exposition

Authors

Namhun Lee, East Carolina University; Eddy Rojas, University of Washington

Tagged Divisions

Construction

excellent example of the innovative and transformative pedagogy that mostacademic institutions aspire to.Bibliography 1. AbouRizk, S. (1992). “A Stochastic Bidding Game for Construction Management.” SecondCanadian Conference on Computing in Civil Engineering, CSCE, Ottawa, Ontario, pp. 576-587. 2. AbouRizk, S. and Sawhney, A. (1994). “Simulation and Gaming in ConstructionEngineering Education.” ASEE/C2E2 /C2EI Conference, Edmonton, Alberta, Canada, AmericanSociety for Engineering Education. 3. Aldrich, C. (2005). Learning by Doing: A Comprehensive Guide to Simulations, ComputerGames, and Pedagogy in E-Learning and Other Educational Experiences. San Francisco: Pfeiffer. 4. Al-Jibouri, H. S. and Mawdesley, J. M. (2001). “Design and Experience with

Conference Session

Teaching Mechanical Systems: What's New

Collection

2010 Annual Conference & Exposition

Authors

Joseph Walchko, United States Military Academy

Tagged Divisions

Mechanical Engineering

engaging the enemy tank, the chassis C, translates relative to the ground at aconstant speed v ( v OC  vcˆ1 ) and turns with a time varying spin rate 1 with respect to theground, the turret T, turns with a time varying spin rate 2 with respect to the chassis, and thebarrel B, depresses with a time varying spin rate 3 with respect to the turret. Let point S be along a line drawn from OT in the  tˆ3 direction at the intersection of thechassis and turret (fixed in C and T), such that r S / OC  s1 cˆ1  s2 cˆ 2  s3 cˆ3 . Let point Q be along aline drawn from OB in the  bˆ direction at the rotation point of the barrel (fixed in T and B) such 1that r P / S  q1 tˆ1  q2 tˆ 2  q3 tˆ 3 . Let the tank round

Conference Session

Spatial Ability and Visualization in Graphics Education

Collection

2010 Annual Conference & Exposition

Authors

Sheryl Sorby, Michigan Technological University; Norma Veurink, Michigan Technological University

Tagged Divisions

Engineering Design Graphics

mightbe true and that students, in fact, may be better than they used to be.Bibliography1. Gimmestad, B. J. (1989). “Gender differences in spatial visualization and predictors of success in anengineering design course.” Proceedings of the National Conference on Women in Mathematics and theSciences, St. Cloud, MN, 133-136.2. Terlecki, M. S. & Newcombe, N. S. (2005). “How Important Is the Digital Divide? The Relation ofComputer and Videogame Usage to Gender Differences in Mental Rotation Ability.” Sex Roles, 53 (5/6),433-441.3. Vandenberg, S. G., & Kuse, A.R. (1978). Mental rotations, a group test of three dimensional spatialvisualization. Perceptual and Motor Skills, 47, 599-604.4. Terlecki, M. S., Newcombe, N. S., & Little, M. (2008

Conference Session

Innovations in Civil Engineering Education III

Collection

2010 Annual Conference & Exposition

Authors

Matthew Roberts, University of Wisconsin, Platteville; Philip Parker, University of Wisconsin, Platteville; Michael Thompson, University of Wisconsin, Platteville

Tagged Divisions

Civil Engineering

, numeric integration).6. Themes: Each module must address the themes assigned below using in-class or out-of-class activities. You may “trade” themes from module to module. You may address more themes than your area has been assigned. • Analysis vs. design (E,G) • Maintenance and rehab (C,S) • Sustainability (C,T) • Planning (E,T) • Public financing (C,T) • Forecasting/modeling (E,T) • Societal impact (S,G) • Operations (E,C) • Ethical considerations (T,S) • Access (S,T) • Economic impact (T,C) • Risk (E,S) • Historical perspective (S,G

Conference Session

Innovations in Power Education in ECE

Collection

2010 Annual Conference & Exposition

Authors

Ruben Otero, Student at University of Puerto Rico - Mayaguez; Apurva Somani, University of Minnesota; Krushna Mohapatra, University of Minnesota; Ned Mohan, University of Minnesota

Tagged Divisions

Electrical and Computer

shaft vs. Shaft speed 120 20 m/s 15 m/s 100 10 m/s 5 m/s 80 Pshaft (W) 60 40 20 0 0 500 1000 1500 2000 2500 Shaft Speed (rpm) Fig. 1: Power vs. Shaft Speed curvesNote: The power shown in Fig.1 was scaled by a factor of 1/15 and a gear ratio of 50 was usedfor the shaft speed. This was

Conference Session

Innovative Teaching and Assessment Tools

Collection

2010 Annual Conference & Exposition

Authors

Sean Brophy, Purdue University; Sensen Li, Purdue University, West Lafayette

Tagged Divisions

Educational Research and Methods

Performance(GRASP).IntroductionProficiency in engineering domains requires experience applying the governing principles withina specified domain and the tools needed to support the comprehension and monitoring of factorsindicating a system‟s performance (ability to achieve a function). These tools may appear simpleto describe in its form and function, but difficult to apply strategically to a context. The contextis defined as strategically, because it requires a multi-step logical, systematic interaction with Page 15.28.2domain knowledge. As experts we may be blind to this interaction1; therefore, we makeassumptions about what it takes for our

Conference Session

ERM Potpourri

Collection

2010 Annual Conference & Exposition

Authors

Stephen Snyder, Taylor University; Joshua Gates, Taylor University; Lydia Kilmer, Taylor University; Emily Paladin, Taylor University

Tagged Divisions

Educational Research and Methods

). Effects of Problem-Based Learning: A meta-analysis from the angleof assessment. Review of Educational, 75 (1) 27-61.8. Brown, J. S., Collins, A., & Duguid, (1989). Situated cognition and the culture of learning. Educational Researcher, 18, 32-42.9. Collins, A, Brown, J. S., & Newman, (1989). Cognitive apprenticeship: Teaching students the craft of reading, writing, and mathematics. In L. Resnick (Ed), Knowing, learning, writing, and instruction: Essays in honor of Robert Glaser (pp. 453-493). Hillsdale, NJ: Erlbaum.10. Palincsar, A. S., & Brown, A. L., (1984). Reciprocal teaching of comprehension-fostering monitoring activities. Cognition & Instruction, 1, 117-175.11. Lepper, M.R. & Henderlong, J

Conference Session

Incorporating Advanced Technologies into Curriculums

Collection

2010 Annual Conference & Exposition

Authors

Wayne Hung, Texas A&M University; Jorge Leon, Texas A&M University; Luis San Andres, Texas A&M Univeristy

Tagged Divisions

Manufacturing

Foundation was followed with additionalfunding and equipment donation from industry and other organizations.AcknowledgementThis material is based upon work supplied by the National Science Foundation under grant No.0552885. Additional funding and support were generously contributed by Conacyt,Turbomachinery Research Consortium, Honeywell Turbo Technologies, NASA GRC, TRC,Capstone Turbine Corp, Haas, Unist, MA Ford, Cideteq, Comimsa, and Agilent Technologies.References[1] Chittipolu, S., Micromachining of 316L Stainless Steel, Thesis, Texas A&M University, 2008.[2] Hung N.P., Chittipolu S., Kajaria S., Makarenko M., Purdy A., Bickston L., and Williamson D., “Micromachining of 316L Stainless Steel,” Micro/Nano Manufacturing Conference, SME

Conference Session

Educational Research & Methods Poster Session

Collection

2010 Annual Conference & Exposition

Authors

Qaiser Malik, Michigan State University; Punya Mishra, MSU; Michael Shanblatt, MSU

Tagged Divisions

Educational Research and Methods

registration; and 3) to motivate students to learnengineering concepts related to other fields by generating enough interest in the subject5, 6. Thepast research shows that motivating the students to learn in service courses is a challengebecause most students are unable to understand the link between the knowledge acquired in theservice courses and their majors7, 8.This longitudinal study was conducted on Electronic Instrumentation and Systems (EI&S)course, a typical service course offered by the Electrical and Computer Engineering (ECE)department of a large Midwestern university. The objective was to explore and understand theroot causes of why students underperform in service courses. The research question formulatedfor the study was: “What are

Conference Session

Laboratory Development in ECE

Collection

2010 Annual Conference & Exposition

Authors

Kejia Li, Kansas State University; Steve Warren, Kansas State University

Tagged Divisions

Electrical and Computer

further analyses. According to student survey feedback, allparticipants were impressed by the new pulse oximeter module and found the laboratory to beenjoyable and informative. The survey-based laboratory assessment indicated a 40% qualitativeimprovement in students’ self-perceptions of their abilities relative to the learning objectives forthe laboratory. Page 15.40.11References[1] S. Warren, J. Yao, and G. E. Barnes, "Wearable Sensors and Component-Based Design for Home Health Care," in 2nd Joint EMBS-BMES Conference, Houston, TX, Oct. 23-26, 2002, pp. 1871-1872[2] M. J. Drinnan, J. Allen, and A. Murray, "Relation

Conference Session

History, Program Design, and even a Journal Club

Collection

2010 Annual Conference & Exposition

Authors

James Farison, Baylor University

Tagged Divisions

Multidisciplinary Engineering

programs. These numbers aresubject to change annually as institutions present new programs for accreditation upongraduation of their first students(s) or anytime thereafter, or, on the other side, as an institutiondoes not seek re-accreditation of a presently listed program or may in fact terminate the program.In this multidisciplinary engineering program analysis, the following five groups of accreditedmultidisciplinary engineering programs are identified from the ABET listing. As of the March 2,2010 date, there are 35 programs called Engineering and 2 programs called General Engineering.There are also 10 programs with the title Engineering Science or Engineering Sciences, and 19programs labeled Engineering Physics (including one labeled as

Conference Session

Innovation and Measuring Success in Graduate Education

Collection

2010 Annual Conference & Exposition

Authors

Joy Watson, University of South Carolina; Jed Lyons, University of South Carolina

Tagged Divisions

Graduate Studies

academic supervisor23. Such programs exist in the United States, Sweden,Denmark and the United Kingdom (U.K.)21, 23-28. More literature is available on the programs inthe U.K., thus is the focus of this section. Universities in the U.K. have been partnering withindustry for approximately twenty years with support from U.K.’s Engineering and PhysicalSciences Research Council (the U.K.’s equivalent to the National Science Foundation). Inaddition to technical coursework, students take courses in strategic management, finance andhuman resource management. Students completing the program earn a research basedengineering doctorate 25.Students in the United Kingdom’s program transition through four roles: consultant, researcher,innovator and entrepreneur

Conference Session

Engineering Design: Implementation and Evaluation

Collection

2010 Annual Conference & Exposition

Authors

Shanna Daly, University of Michigan; Seda Yilmaz, University of Michigan; Colleen Seifert, University of Michigan; Richard Gonzalez, University of Michigan

Tagged Divisions

Educational Research and Methods

generation of concept 7, the drying rack, he emphasized the constraints of"inexpensive and portable." He also indicated flexibility in the way he interpreted the problemstatement: The problem indicated the need to design a food cooker, but he recognized the deeperproblem was that users' goals were to eat. Thus, he expanded from a strict definition of“cooking” to include designs for warming and drying other foods.Case Study 2: Engineer 2. Six diverse concepts were identified in Engineer 2's work. His firstconcept was a magnifying glass aimed at a metal pot with a cover. “Basically we’re going tomagnify the sunlight, if it were frying ants. Hopefully that will fry the water and people will behappy.” His second concept was a black pot with the driving

Collection

2010 ERC

Authors

John J McGrath

research at the FDA: 1)Faculty at FDA; 2) Graduate Student Fellowships; 3) PostdoctoralFellowships; and, 4) Undergraduate Student Research Experiences.Number of Awards Anticipated: 3 to 10Funding Anticipated: $500,000Due Dates: April 27, 2010; March 15, 2011; March 15, AnnuallyThereafter CBET/DOE Initiative• Details Expected to Be Public Soon13  FY 2010 NSF Initiatives FY10 Budget Request to Congress è Cyber-enabled Discovery and Innovation (CDI) è Science and Engineering Beyond Moore‛s Law (SEBML) è National Nanotechnology Initiative (NNI) è RE-ENERGYSE è Graduate Research Fellowships (GRF) è CAREER Awards è Broadening Participation è Science & Technology

Collection

2010 Public Policy Colloquium

Authors

Patrick Clemins

6.8% DOE Defense 5.0% EPA 4.7% USGS 4.3% DOE Science 3.8% NIH 3.1% VA 1.5% DOT 0.6% DOD -4.4% USDA -5.5% DHS -9.0% -15% -10% -5% 0% 5% 10% 15% 20% 25% DOD "S&T" = DOD R&D in "6.1" through "6.3

Conference Session

Sustainable Construction Practice

Collection

2010 Annual Conference & Exposition

Authors

Hyuksoo Kwon, Virginia Tech; Yong Han Ahn, East Carolina University; Hyun IK Shin, Kumoh National Instute of Technology

Tagged Divisions

Construction

environment class 454 3.4978 1.22834[Integration] Interdisciplinary project and/or class including 454 3.4427 1.18677the concept of sustainability[Prior Experience] Experience and practice related to 454 3.6784 1.31978sustainable construction[Facility or Campaign] Sustainable facility or campaign in the 454 3.3612 1.20774university or college[Faculty] Professor(s) teaching sustainable construction 454 3.4361 1.21765The correlation coefficients between student’s attitude

Conference Session

Embedded System Design

Collection

2010 Annual Conference & Exposition

Authors

Sven Bilen, Pennsylvania State University; Okhtay Azarmanesh, Pennsylvania State University

Tagged Divisions

Electrical and Computer

must build and demonstrate an SDR that addresses the problem(s) defined by the WirelessInnovation Forum and supporting the target waveform(s). The SDR domains provides a methodto tie together many of the subjects in a typical electrical engineering and computer science andengineering undergraduate’s curriculum. Although student teams may choose to use whateverdevelopment environment they wish, we have had success with the GNU Radio developmentenvironment as well as the MATLAB Simulink environment. Simulink allows a model-baseddesign approach, which allows students to take a systems approach to designing the overall SDRtransceiver, which provides them with exposure to this important aspect of project development.In this paper, we discuss the

Conference Session

Assessment & Continuous Improvement in ECET: Part I

Collection

2010 Annual Conference & Exposition

Authors

Ronald Land, Penn State University - New Kensington

Tagged Divisions

Engineering Technology

. In the aggregate, the results did indicate a potential level of interestadequate to financially support a test should one be available. Survey questions and acompilation of the results are documented in the reference, which can be viewed on theAssociation‟s page of the ETD website.(ii)The key results, however, had to do with the costs which respondents were willing to pay foraccess to testing. Respondents were asked to identify a price level at which they would bewilling/able to take advantage of testing, and to estimate how many students they would test eachyear at that price level. Those results provided a basis for estimating a price point that wouldmaximize revenue from an ongoing testing program. When these results were reviewed with