Conference Session

Manufacturing Process Education

Collection

2011 ASEE Annual Conference & Exposition

Authors

Ning Fang, Utah State University

Tagged Divisions

Manufacturing

-BasedLearning approach to integrating entrepreneurship into an upper-level undergraduatemanufacturing course entitled Machining Theory and Applications that was taught by the authorof this paper at Utah State University. The students in the class were divided into six teamsworking on a variety of projects. Each project included three tasks: developing a computersoftware program for machining simulations, developing the associated business plan, andwriting the business plan and orally presenting the project results. A representative example ofstudent projects and associated business plans is provided in the paper. The students‟ attitudestoward and experiences with their projects were surveyed using a Likert-type and open-endedquestionnaire at the end of

Conference Session

Latest Trends and Implementations in Manufacturing Education

Collection

2015 ASEE Annual Conference & Exposition

Authors

Ismail Fidan, Tennessee Technological University; Bonita Barger, Tennessee Technological University

Tagged Divisions

Manufacturing

Paper ID #12768Delivering Leadership, Innovation and Entrepreneurship Concepts in a Typ-ical Manufacturing CourseDr. Ismail Fidan, Tennessee Technological University Currently, Dr. Fidan serves as a Professor of the Department of Manufacturing and Engineering Technol- ogy and College of Engineering-Faculty Fellow in Innovation and Techno-Entrepreneurship at Tennessee Technological University. His research and teaching interests are in additive manufacturing, electronics manufacturing, distance learning, and STEM education. Dr. Fidan is a member and active participant of SME, ASEE, ASME, and IEEE. He is also the

Conference Session

Manufacturing Division - Workforce Development and Curricular Innovations

Collection

2021 ASEE Virtual Annual Conference Content Access

Authors

Jaby Mohammed, Illinois State University

Tagged Divisions

Manufacturing

Paper ID #34199Introducing Entrepreneurship and Innovation in a Manufacturing DesignCourseDr. Jaby Mohammed, Illinois State University Jaby Mohammed is a faculty at Illinois State University. He received his PhD in Industrial Engineering from University of Louisville (2006), masters in Industrial Engineering from University of Louisville (2003) and also a master’s in business administration from Indira Gandhi National Open University (2001). His research interests include advanced manufacturing, design methodologies, six sigma, lean manufacturing, and engineering education. He previously taught at Khalifa University (UAE

Conference Session

Innovations in Additive Manufacturing Education

Collection

2017 ASEE Annual Conference & Exposition

Authors

Jay Watson, Putnam County School System; Fred Vondra, Tennessee Technological University; Ismail Fidan, Tennessee Technological University

Tagged Divisions

Manufacturing

, and a 3D printer and 3D scanner. In previous InformationTechnology classes, he has only been able to provide a surface introduction to STEM topics,such as 3D modeling and 3D printing, along with how these new technologies impact our currentsociety. Now, he will be able to provide a significantly more in-depth, hands-on, excitingexperience for his students.Figure 8: Aluminum MacBook stand, aluminum shaving cup stand with shaving cup, and bronze shaving stand.In the 21st century, it is believed that creating a mindset with the knowledge of innovation and techno-entrepreneurship is important for a STEM educator. Eventually, he can easily translate his knowledge tohis students with various lectures and

Conference Session

Design Education II

Collection

2010 Annual Conference & Exposition

Authors

Joseph Chen, Bradley University; Ye Li, Bradley University

Tagged Divisions

Manufacturing

are interested in it, but also from thebusinesses who hire those college graduates4.A number of universities are currently teaching entrepreneurship courses to their engineeringstudents. Among them are MIT, Stanford University, and Brown University. MIT offerstheir student a wide variety of classes in launching, managing, and growing technology-basedbusinesses. They use many different teaching methods in these classes that include casestudies, internships, guest lectures, external reviews of student assignments by venturecapitalists, and student projects. These courses also help students focus on learning how toeffectively work as a team and on presentation skills. Another thing which MIT did topromote entrepreneurship is the holding of an

Conference Session

Leadership, Entrepreneurship and Ethics Education

Collection

2014 ASEE Annual Conference & Exposition

Authors

Sangarappillai Sivaloganathan, United Arab Emirates University; Rajesh Ganithi, UAE University

Tagged Divisions

Manufacturing

we did during our whole university life. In everycourse there is always a professor or Doctor who tells you how the future is going to be andwhat we should be ready to handle but unfortunately they do not implement it. It’s very hard tolearn by words but easy to learn by experience. In this class ‘design and manufacturing lab’ weactually learned what team work and time management means. We learned how to compromiseand discuss matters as if we were all company division managers. We learned to get over many Page 24.464.12of the different challenges. We learned what is entrepreneurship in a systematic way.”6 ConclusionsThe first and foremost

Conference Session

Leadership, Entrepreneurship and Ethics Education

Collection

2014 ASEE Annual Conference & Exposition

Authors

Daniel F. Jennings PE, Texas A&M University; Bimal P. Nepal, Texas A&M University

Tagged Divisions

Manufacturing

, conducted acomparative analysis of ethics courses taught at several US business schools in which the casemethod was utilized. Colby and Sullivan (2008) reported that that in almost all schools theystudied, the primary goal of the ethics course was to teach the professional codes of ethics, whichinclude: public safety, health and welfare, and protection of environment; loyalty to bothemployer and customers; fairness; intellectual properties of others; conflicts of interest; anddiscrimination and unfair competition. Chan et al. (2012) describe entrepreneurship,professionalism, and leadership as three key aspects of today’s engineering careers which areincreasingly becoming “boundaryless”.Leadership education has also garnered immense attraction

Conference Session

Leadership, Entrepreneurship and Ethics Education

Collection

2014 ASEE Annual Conference & Exposition

Authors

Ronald W. Welch, The Citadel; Keith Plemmons PE, PMP, The Citadel

Tagged Divisions

Manufacturing

Graduate and Professional Studies,and Dr. Skipper assumed the program leadership responsibilities of marketing, recruiting, coursedevelopment, and operations. In Academic Year 2011-2012, the program continued to grow,reaching 180 course enrollments across the fall, spring and summer semesters. A secondgraduating class of 16 students completed their studies in May 2012. Students and employerscontinued to find great value in this program resulting in 285 enrollments in AY 2012-2013 and27 MSPM graduates in May 2013.At this time, The Citadel’s Master of Science in Project Management (MSPM) is the only suchprogram in the State of South Carolina. In recognition of the continued growth of this uniqueprogram, and to provide a clear path for future

Conference Session

Leadership, Entrepreneurship and Ethics Education

Collection

2014 ASEE Annual Conference & Exposition

Authors

Ronald J. Bennett F.ASEE, F.ABET P.E., University of St. Thomas; Niaz Latif, Purdue University Calumet (College of Technology); Aco Sikoski, Ivy Tech Community College; Steven Wendel, Sinclair Community College; Mohammad A. Zahraee, Purdue University Calumet (College of Technology)

Tagged Divisions

Manufacturing

deliver a world-class manufacturing education in spite of a growing number of challenges. 6. Strategically deploy existing and new resources into STEM and manufacturing education programs.The paper then goes on to present expanded information for each of the six (6) recommendationswithin their strategy. For example, related to recommendation 5 - To develop faculty that candeliver an excellent manufacturing education, the paper states that educators must: • Keep up to date on using new technologies. • Work with industry to understand current technical needs and update curriculum. • Collaborate with industry, professional organizations and government on projects such as design-and-build competitions and

Conference Session

Past and Future of Manufacturing Education

Collection

2010 Annual Conference & Exposition

Authors

Hugh Jack, Grand Valley State University

Tagged Divisions

Manufacturing

written.The focus of the following comments have an emphasis on the practical nature of engineeringeducation and a need to support the workplace. A number of respondents indicated specific topicsand methods. In general the comments suggest that education must be tied to the needs of manu-facturers. [Industry Comment] Patents and how to protect IP should be taught to US manu- facturing students Page 15.946.6 Addition of ethics and soft skills, such as emotional intelligence, work ethic, etc.[Industry Comment] Entrepreneurship must be coveredPolitically and Socially:safety: both worker and product - remain

Conference Session

Manufacturing Curricula for the Year 2015 and Beyond

Collection

2009 Annual Conference & Exposition

Authors

Venkitaswamy Raju, State University of New York-Farmingdale

Tagged Divisions

Manufacturing

by the arrival new entrepreneurs in many parts of the word. Equipped with world-class infrastructure for finance, marketing and other areas, a capable workforce, and forward looking governmental organizations, the new entrepreneurs have come up to take control of global Page 14.1036.9 manufacturing and exploit new markets. The growth in global manufacturing is also the result of the “never-ending search” to pay the least for the manufacturing workers. Overthe last two decades, the manufacturing organizations in the developed countries

Conference Session

Green and Sustainable Manufacturing Education

Collection

2016 ASEE Annual Conference & Exposition

Authors

Young B. Moon, Syracuse University; Mingtao Wu, Syracuse University

Tagged Divisions

Manufacturing

Paper ID #14575Spurring Innovation in a Sustainable Manufacturing CourseDr. Young B. Moon, Syracuse University Young B. Moon is Professor of Mechanical and Aerospace Engineering at Syracuse University and serves as Kauffman Professor of Entrepreneurship and Innovation. He holds a BS degree from Seoul National University, a MS degree from Stanford University and a PhD degree from Purdue University. His pro- fessional interests include CyberManufacturing Systems, Sustainable Manufacturing, Product Realization Processes and Systems, Enterprise Resource Planning (ERP) Systems, Systems Modeling and Simulation, Computer

Conference Session

Manufacturing Curriculum and Course Innovations

Collection

2018 ASEE Annual Conference & Exposition

Authors

Vishal R Mehta, Ohio Northern University; David R Mikesell P.E., Ohio Northern University

Tagged Divisions

Manufacturing

write-up. In a second activity, students wrotea summary report and using gallery walk produced solutions for the customer. Based on thestudents’ feedback on the assessment, the author believe the EMLs were a success. Thismeaningful and enjoyable experience would help the students succeed in their future courses andcareer development. It should be mentioned that although this EMLs were designed formanufacturing processes course, the project could also be used for other classes with similarlearning objectives, e.g. Material Science courses.References:[1] J. Wheadon and N. Duval-Couetil, “Elements of Entrepreneurially Minded Learning: KEENWhite Paper”, The Journal of Engineering Entrepreneurship, Volume 7, Number 3 – 2016.[2] Shen, H., & Mehta

Conference Session

Innovations in Additive Manufacturing Education

Collection

2017 ASEE Annual Conference & Exposition

Authors

R. Radharamanan, Mercer University

Tagged Topics

Diversity

Tagged Divisions

Manufacturing

Paper ID #20377Additive Manufacturing in Manufacturing Education: A New Course Devel-opment and ImplementationDr. R. Radharamanan, Mercer University Dr. R. Radharamanan is currently working as Professor of Industrial Engineering and Director of Mercer Center for Innovation and Entrepreneurship (MCIE) at Mercer University in Macon, Georgia. He has forty three years of teaching, research, and consulting experiences. His previous administrative experi- ences include: President of International Society for Productivity Enhancement (ISPE), Acting Director of Industrial Engineering as well as Director of Advanced

Conference Session

Supply Chain and Logistics in Manufacturing Education

Collection

2016 ASEE Annual Conference & Exposition

Authors

Vani Gaddam, Tennessee Technological University; Ismail Fidan, Tennessee Technological University; Bonita Barger, Tennessee Technological University

Tagged Topics

Diversity

Tagged Divisions

Manufacturing

competition [1] which helps studentsdevelop a new business concept and structure it for the competition held every Spring Semester.First held in Spring 2015, TTU Eagle Works Innovation and Entrepreneurship Competitionencourages and supports student entrepreneurship at TTUy. Contestants form teams focusedaround an innovative business idea, validate their business ideas with lean concepts, write abusiness plan, and pitch their idea to a panel of judges for a chance to win thousands of dollars inawards. TTU supports contestants by providing fun events, workshops, groups of like-mindedpeople, a cutting edge makers space, virtual reality technologies, for-credit classes, and awardsfrom sponsors and industry partners.The Innovation and Entrepreneurship (I

Conference Session

Make It!

Collection

2015 ASEE Annual Conference & Exposition

Authors

Eric A. Kennedy, Bucknell University; Nathan P. Siegel P.E., Bucknell University; David E Cipoletti, Bucknell University

Tagged Divisions

Manufacturing

Paper ID #12174MAKER: Product Development in One Week – Bucknell Fabrication Work-shop (B-FAB)Dr. Eric A. Kennedy, Bucknell University Prof. Kennedy is an Associate Professor of Biomedical Engineering at Bucknell University. His ed- ucational interests surround design and fabrication skills, the maker movement, entrepreneurship, and lowering the barrier of entry for students interested to learn fabrication skills.Dr. Nathan P. Siegel P.E., Bucknell UniversityDr. David E Cipoletti, Bucknell University David earned his BS in mechanical engineering from Lafayette College in 2006. After graduating, he began his graduate studies

Conference Session

Practical Teaching in Manufacturing

Collection

2016 ASEE Annual Conference & Exposition

Authors

Matthew Wettergreen, Rice University; Timothy J. Hinds, Michigan State University

Tagged Topics

Diversity

Tagged Divisions

Manufacturing

engineering classes.," Journal of Professional Issues in Engineering Education & Practice, vol. 138, no. 1, pp. 55-61, 2011.[8] OEDK, "OEDK Innovate Challenges," [Online]. Available: http://oedk.rice.edu/innovate. [Accessed 26 1 2016].[9] St. Louis University, "Weekly Innovation Challenges," [Online]. Available: http://parks.slu.edu/current- students/entrepreneurship-and-innovation/weekly-innovation-challenge/.[10] W. M. Hinds T., "Workshop - Using Low Fidelity Prototyping Materials to Achieve Inexpensive, Rapid Development of Protoypes," in First Year Engineering Experience Conference, Roanoke, VA, 2015. EGR 100 Introduction to Engineering Design Fall 2015

Conference Session

Innovations in Advanced Fabrication Technologies

Collection

2016 ASEE Annual Conference & Exposition

Authors

R. Radharamanan, Mercer University

Tagged Topics

Diversity

Tagged Divisions

Manufacturing

Paper ID #16316Use of 3-D Printers to Design, Build, and Test a Quadcopter DroneDr. R. Radharamanan, Mercer University Dr. R. Radharamanan is currently working as Professor of Industrial Engineering and Director of Mer- cer Center for Innovation and Entrepreneurship (MCIE) at Mercer University in Macon, Georgia. He has forty two years of teaching, research, and consulting experiences. His previous administrative experiences include: President of International Society for Productivity Enhancement (ISPE), Acting Director of In- dustrial Engineering as well as Director of Advanced Manufacturing Center at Marquette University

Conference Session

Progress in Manufacturing Education I

Collection

2012 ASEE Annual Conference & Exposition

Authors

Brian W. Anthony, Massachusetts Institute of Technology; David E. Hardt, Massachusetts Institute of Technology

Tagged Divisions

Manufacturing

disciplinary focus is system dynamics and control as applied to manufacturing. His teaching focuses on control, dynamics and manu- facturing processes. His research has been on flexible automation, and process control, with an historical emphasis on welding and forming processes, and a current focus on micro and nano scale polymer device fabrication and micro-contact printing. This new work focuses on product such as microfluidic devices and large-scale surface patterning for flexible electronics and photovoltaic substrates. Hardt has taught classes in both mechanical engineering and manufacturing, and has led the creation of a new graduate degree: master’s of engineering in manufacturing at MIT. This is the first

Conference Session

Make It!

Collection

2015 ASEE Annual Conference & Exposition

Authors

Sven G. Bilen, Pennsylvania State University, University Park; Timothy F. Wheeler, Pennsylvania State University, University Park; Randall G Bock, Pennsylvania State University, University Park

Tagged Topics

Diversity

Tagged Divisions

Manufacturing

Paper ID #13651MAKER: Applying 3D Printing to Model Rocketry to Enhance Learning inUndergraduate Engineering Design ProjectsDr. Sven G. Bilen, Pennsylvania State University, University Park SVEN G. BILEN,´ Ph.D., P.E. is an Associate Professor of Engineering Design, Electrical Engineering, and Aerospace Engineering at Penn State and Head of the School of Engineering Design, Technology, and Professional Programs. His educational research interests include developing techniques for enhanc- ing engineering design education, innovation in design, teaching technological entrepreneurship, global product design, and systems

Conference Session

Our Future in Manufacturing: STEM Outreach

Collection

2009 Annual Conference & Exposition

Authors

Terence Fagan, Central Piedmont Community College

Tagged Divisions

Manufacturing

upgrading saves theparticipant a minimum of $150. This project’s audience is high school students interested ineither gaming or entrepreneurship. Page 14.10.8Figure 1.) Shows the front side of the poster illustrating a young female upgrading her Xbox 360. Page 14.10.9 Figure 2.) Shows the back of the poster instructing the audience on the process to upgrade the hard drive of an Xbox 360. The poster illustrated in Figure 3 instructs a middle school student on how to build a kite out ofsticks, a

Conference Session

Best Practices and Lessons Learned in Capstone Design Projects

Collection

2014 ASEE Annual Conference & Exposition

Authors

Arif Sirinterlikci, Robert Morris University

Tagged Divisions

Manufacturing

execution of theprojects including budgetary limitations and further improvement on Intellectual Property (IP)and entrepreneurship aspects will also be covered in this study. Page 24.799.2Integrated Engineering DesignThis course is the capstone engineering experience (3 credits) for all engineering majors at thedepartment. Students will participate in interdisciplinary teams to bring a product/system fromconceptual design through prototyping if possible. Activities will include detailed design andmaterial selection, cost estimation, process planning, scheduling and material requirementsplanning, distribution system design, software planning and

Conference Session

Make It!

Collection

2015 ASEE Annual Conference & Exposition

Authors

Charles M Schweik, University of Massachusetts, Amherst; Paula Rees, University of Massachusetts, Amherst; Steven D Brewer, University of Massachusetts Amherst; Christine Olson; Dan Smoliga

Tagged Divisions

Manufacturing

offer this class again in Fall 2016 with the following improvements:    First, the course will continue to be facilitated by the lead author (Schweik) but willformally include other UMass Amherst faculty as co-instructors. This helps to give theseother colleagues credit for their participation, and brings in more problem-solvingexpertise into various open work class sessions. We will have faculty expertise inArduino and computer programing in biology, engineering as it relates to water resourcesas well as engineering student recruitment, public health and air quality, a faculty withexpertise in 3D design and printing, and a new faculty on campus specializing in businessand entrepreneurship.    Second, we hope to partner with our research

Conference Session

Make It!

Collection

2016 ASEE Annual Conference & Exposition

Authors

Mike Thomas Pitcher, University of Texas, El Paso; Pedro Arturo Espinoza, University of Texas, El Paso; Hector Erick Lugo Nevarez, University of Texas, El Paso; Hugo Gomez, University of Texas, El Paso; Randy Hazael Anaya, University of Texas, El Paso; Herminia Hemmitt, University of Texas, El Paso; Oscar Antonio Perez, University of Texas, El Paso; Peter Golding, University of Texas, El Paso; Alfonso Pruneda, University of Texas, El Paso; Sara Soto, Academic Technologies ; Erik Lopez, Academic Technologies; Gil Paquian Jr., UTEP Academic Technologies

Tagged Divisions

Manufacturing

Makers, the communities, the spaces and the approaches arealready available and growing online, outside academia. We look to continue and expandupon our projects, methodologies and different approaches to engage with students andteachers that wish to utilize Maker Camps. Studies and statistics show that these activitiesare growing among all segments and age ranges of the population and it’s vital to harnessthese learning opportunities in outreach and regular classes in order to promote and fosterthe innovators of tomorrow.References1 Makerfaire. The Maker Movement. Web. 28 Dec. 2015 2 Voight. Joan. Which Big Brands Are Courting the Maker Movement, and why from Levi’s to Home Depot.Adweek, 17 March. 2015. Web. 28 Dec. 2015. .3 Hatch, Mark. The

Conference Session

Manufacturing Division Technical Session 5

Collection

2019 ASEE Annual Conference & Exposition

Authors

Ismail Fidan, Tennessee Technological University; Melissa Geist, Tennessee Technological University; Yunbo Zhang, Rochester Institute of Technology; George Chitiyo, Tennessee Tech University

Tagged Divisions

Manufacturing

believe that AM will fundamentally change healthcaredelivery and this should be emphasized in the future. Inviting guest speakers and showing videosof current AM applications at the beginning of the course will demonstrate to the students thepower of this emerging technology. We also discovered that students became attached to theirinitial design ideas and were resistant to criticism. One of the most uncomfortable class periodsinvolved a guest speaker from a local entrepreneurship launch pad who challenged the studentsto consider as many different design options as possible that would solve the problem the teamidentified. The students bristled at the notion that their original designs were not adequate.Embedding activities to help students

Conference Session

Make It!

Collection

2016 ASEE Annual Conference & Exposition

Authors

Larry G. Richards, University of Virginia

Tagged Divisions

Manufacturing

Paper ID #16492MAKER: Trash Sliders - Building Vehicles from JunkDr. Larry G. Richards, University of Virginia Larry G Richards is a Professor in the Department of Mechanical and Aerospace Engineering at the University of Virginia. He leads the Virginia Middle School Engineering Education Initiative, and is active in K 12 outreach and professional development activities locally and nationally. Larry’s research interests include creativity, entrepreneurship, engineering design, innovation, and K-12 engineering education. He is a founding member of the K-12 Division and is a Fellow of ASEE. c

Conference Session

Design & Development Projects and Practices

Collection

2018 ASEE Annual Conference & Exposition

Authors

Zhenhua Wu, Virginia State University; Laban K. Rutto; Shahzad Akbar, Virginia State University

Tagged Divisions

Manufacturing

and Entrepreneurship Education”.In Spring 2017, the dryer project was conducted as part of the MANE 450-“Manufacturing Designand Implementation” class. Three Manufacturing Engineering students were involved in the designof an alpha-prototype hops dryer. Through the project, students learned and gained engineering“design development skills” and “organization and team skills” [ 1 ]. The project enlightenedstudents on time and budget constraints, the challenges of knowledge application, and theimportance of outreach activities. Two students successfully graduated in Spring 2017 and theother student graduated in Fall 2017. This paper details the challenges, solutions and outcomes ofthis project-based course. The learning outcome from this project

Conference Session

Make It!

Collection

2015 ASEE Annual Conference & Exposition

Authors

Margot A Vigeant, Bucknell University; Nathan P. Siegel P.E., Bucknell University; Karen T. Marosi, Bucknell University; R. Alan Cheville, Bucknell University; Eric A. Kennedy, Bucknell University; Charles Kim, Bucknell University; Joe Tranquillo, Bucknell University; David E Cipoletti, Bucknell University; Kyle Montgomery, Bucknell University; Kerra Mercon; Laura Kathleen Poss, Bucknell University; Zachary Paul Ross, Bucknell University; Dan Robert Muccio

Tagged Divisions

Manufacturing

prototyping, entrepreneurship, andmanufacturing. We want students to be as conversant with making as they are with their calculators orcomputers, for making to be something they do when it makes sense to create a physical example orprototype. Further, we want it to be ok for this to be something you do for fun. We want students to beempowered to physically realize their ideas for class or personal use. Cultivating this environment willhelp foster student innovation and self-confidence (Dougherty, 2013; Brunhaver et al, 2012).Overview of Spaces and InitiativesDistributed Makerspace modelThe flagship makerspace at Bucknell University will be the re-envisioned craft center, opening in the Fall2015 semester. This space is co-located with a campus cafe

Conference Session

Undergraduate Research and Industry

Collection

2020 ASEE Virtual Annual Conference Content Access

Authors

Yalcin Ertekin, Drexel University; Irina Nicoleta Ciobanescu Husanu, Drexel University; Mike Stine Jr.; Douglas Brian Forbes, Lockheed Martin; Benjamin Cohen; Ryan Buckley

Tagged Divisions

Manufacturing

design course for written report assessment during Spring 2018-19 AY.In Engineering Technology program, we encourage our teams to participate at national and localcompetitions, they traditionally participate at industry sponsored events, presenting their projects torelevant industry experts. The PBISIS senior design project team participated at Drexel University’s Week ofUndergraduate Excellence and Lebow College of Business's Botstiber Competition. This competition is runby the Close School of Entrepreneurship in coordination with the College of Engineering during Fall quarter.The purpose of the competition is to educate students on certain principles of entrepreneurship as well asprovide student teams with

Conference Session

Integration of Manufacturing and Society

Collection

2013 ASEE Annual Conference & Exposition

Authors

Ismail Fidan, Tennessee Technological University; Bonita Barger, Tennessee Technological University; Ersel Obuz, Celal Bayar University; S. Murat Bagdatli, Celal Bayar University; Ismet Anitsal; Meral Anitsal

Tagged Divisions

Manufacturing

Entrepreneurship and Associate Professor of Mar- keting at Tennessee Tech University. His research interests focus on customer productivity and customer value in services marketing and retailing, specifically at technology-based self-service environments. Dr. Anitsal is the current editor of Journal of Entrepreneurship Education and a past President of Atlantic Marketing Association.Dr. Meral Anitsal Dr. Meral Anitsal is an associate professor of Marketing at the College of Business - Tennessee Tech University. Her research and teaching interests include new product/service development, customer value, services marketing, and marketing research. She is focused on developing higher education courses that integrate multiple